Imagine that you say you have a personality 2.0 very open, constructive, you are a leader and someone who has a great influence on others. And in real life?
Here two things can happen:
- In real life you're like in social networks
- In real life you have nothing to do with the world 2.0
In the first case, My congratulations, You are someone coherent in and out of the bits. Defend the same principles and provoke the same empathy. You have an excellent personal brand. But personal brand dry, without the distinctive 2.0. The 2.0 It is another means, as it can be to write a book or appear on a radio program. Using the Iceberg method Soymimarca, 2D is a set of tools that work at the end of a process of personal branding, in the phase of visibility that only works once it has developed a good personal strategy.
In the second case, referring to those people who transmit one thing in the world of atoms and quite another in the world of bits, we are faced with the figure of an impostor person, someone who pretends it is not, using a mask. Unfortunately, the market is full of such people. I mean very specifically to those who sell their services Personal Branding 2.0, focus to 100% the projection of a career in social networks without. Without going into a process of self-knowledge that enables self know each other better, allowing depth knowledge skills and competencies, without entering the realm of personal strategy.
Personal brand 2.0 as a complete process does not exist, or in any case is a vehicle more visibility, but never a whole. When you see out there “Personal Branding 2.0” or “2.0 Personal Brand”, suspects the worst. Possibly his mentor is a specialist in social networks, in internet metrics and how quickly get thousands of followers in networks. A “breath”, that deflates fast. It is someone you should not trust the reins of your life.