Personal brand 2.0 does not exist, Beware of imposters


Imagine that you say you have a personality 2.0 very open, constructive, you are a leader and someone who has a great influence on others. And in real life?

Here two things can happen:

  1. In real life you're like in social networks
  2. In real life you have nothing to do with the world 2.0

In the first case, My congratulations, You are someone coherent in and out of the bits. Defend the same principles and provoke the same empathy. You have an excellent personal brand. But personal brand dry, without the distinctive 2.0. The 2.0 It is another means, as it can be to write a book or appear on a radio program. Using the Iceberg method Soymimarca, 2D is a set of tools that work at the end of a process of personal branding, in the phase of visibility that only works once it has developed a good personal strategy.

Image: Pinterest

Image: Pinterest

In the second case, referring to those people who transmit one thing in the world of atoms and quite another in the world of bits, we are faced with the figure of an impostor person, someone who pretends it is not, using a mask. Unfortunately, the market is full of such people. I mean very specifically to those who sell their services Personal Branding 2.0, focus to 100% the projection of a career in social networks without. Without going into a process of self-knowledge that enables self know each other better, allowing depth knowledge skills and competencies, without entering the realm of personal strategy.

Personal brand 2.0 as a complete process does not exist, or in any case is a vehicle more visibility, but never a whole. When you see out there “Personal Branding 2.0” or “2.0 Personal Brand”, suspects the worst. Possibly his mentor is a specialist in social networks, in internet metrics and how quickly get thousands of followers in networks. A “breath”, that deflates fast. It is someone you should not trust the reins of your life.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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9 replies
    • Guillem Recolons
      Guillem Recolons says:

      Bien cierto, Boris. Se confunde el medio con el fin. Lo cierto es que internet y las redes no dejan de ser medios donde podemos comunicarnos y aprender. Gracias por escribir y recuerdos desde Barcelona!

  1. Xiomara Lazaro
    Xiomara Lazaro says:

    Hola me gusta su articulo La marca personal 2.0, y mes gustaría poder hablar con usted.


    Xiomara Lázaro


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