Make money quickly and easily with the personal branding - FALSE
A few days ago we tweeted with the friend Andrés Pérez Ortega, the great sherpa of the personal brand, about the desirability of unmasking fake personal branding gurus who base their message on the ease of getting fast income through personal branding.
We can say it louder, but no clearer: THE PERSONAL BRAND HAS TO BE WORKED ON thoroughly, you have to cure it. We all know that Rome was not built in a day.
We're up to our noses to see them appear as web mushrooms and blogs from unscrupulous companies that promise the moon if you decide to create your personal brand. Pure chatter.
The personal brand, let's make it clear, it's an investment medium term. And let everyone interpret it their own way. My good friend and client Juan Torres Tomás has needed a gestation of 9 months of your brand before you see the first reward in the form of hiring. And the same could I tell you about my other clients. None of them have “Lined” the week after a Linkedin profile was created, Twitter, a blog or whatever.
Behind the personal brand is a strategic process, deadlines and partial targets. And it's not about creating social media profiles. Every brand requires a Positioning, and that's a very serious thing. Every brand requires a few Objectives. The blog, the twitter or the rest is just the tip of the personal brand's iceberg. Any kid is able to create profiles on social media. But creating a brand is a very serious thing.
Don't listen to anyone who promises you fast personal brand income. They'll be selling you smoke, nothing but smoke.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.