Personal branding and sellers of smoke / 2 (by Andrés Pérez Ortega)

Following the thread of the post published last week on the personal brand and sellers of smoke / 1, this time we act Amplifier post published this morning's blog sherpa personal brand Andrés Pérez Ortega. Here's the content:

Coopetidores, looters and converts

A few months ago, in the event that was organized on Branding Personal, I met Guillem Recolons already Jordi Collell. Google Alerts had been informing me of its work on Personal Brand issues for a long time, and I was very excited to meet you personally. Yesterday launched a new project on Personal brand And I think worth comment here.

I suppose some people will think I'm an asshole for speaking well of my "competence.". I'm not saying it is, but, of course, Yes I am, that's not why. I believe that a Personal or Commercial Brand is reinforced if those in its market have a good level of. A professional or a company can't be happy to be the only one on the market. That just weakens and numbs.

When I worked in distribution, I learned that the best way to grow a category is with quality products, and the more, better. If someone is dedicated to meter "shit" in the market, ends up hurting everyone. Because, as long as someone has come up who has tried to get things right on this issue, like my friend Mark Thomas or people I am my brand, I've made available.

For the project I'm commenting, you just have to look at the level of the professionals to realize that they are going to help professionalize this concept and take it to a good level. And that's good for everyone.. In addition, it's clear they've understood that Personal Branding is much more than a nice avatar or a Twitter account. It is a combination of Marketing, Coaching, Communication, Image, Company Management... and that's reflected in their profiles.

So I think that in this world of networks, some things have changed. What makes one affects the other. If you do things right, reinforces the positioning of others. We can no longer talk about competitors, but COOPETIDORES.

All of this is especially important because one of the things we agree on is a vision of Branding Personal it takes effort, work and strategy.

Now that the websites that speak of multiply get rich with the Personal Brand, it is important to hear the voice of serious professional. You can identify the vendehumo by their websites with huge red letters and exclamations promising things like "Lose 15 kilos in three hours!!!”.

Every time an interesting and attractive new concept emerges it happens as when there is a catastrophe, multiply the "looters”. The same thing happens here.. From nowhere come lots of places that are dedicated to prostituting a concept that they do not know and in which they clearly do not believe.

Although these vultures of ideas are not the only ones who have smelled money. Even worse are the "conversos”. Normally these are People of R2H2 who until two days ago despised the Personal Brand and considered me an anti-system for talking about it.

Headhunters, outplacement professionals or executives of R2H2, have suddenly started talking about Personal Branding as if they had invented it. Because that if, don't expect any of them to cite the work of those who came before and paved the way they now use.

Both the "conversos" somo "looters" are opportunists. Seize the moment, prey on and then switch activity. They're mutants like flu viruses. When they have destroyed all, They seek a new "guest". That has happened with the coaching, con lo dospuntocero o con cualquier tendencia interesante.

I think we live in a world that no longer worth all. Por eso es fundamental apoyar y colaborar con quienes hacen bien las cosas y quienes elevan el nivel y denunciar a quienes lo debilitan.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

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