Every day we read hundreds of news, tips, post about the best way to create content, move or generate a debate on the network.
What is striking is that things usually work when you do what you're supposed to do. I will explain: reviewing Google Analytics, an indisputable auditor, I note that the most widely read and most commented articles of this blog are long, of over 500 words. SEO tools theoretically recommend not exceed the 300 words.
I also see that those most read articles do not repeat keywords 27 times, but argue that a structured manner.
as a consultant, I usually give advice to new sailors in the sense “what works best”, but the truth is that when you reach the level 2 (everyone interprets it at your convenience), the rule is that no standard.
If you consider your target thousands of Internet users and busy with little time to read you, ahead, enters the standard. If what you want is to become a benchmark, create original content (what value, it is supposed), you need time, space and high doses of creativity. I adhere to the definition of advertising creativity Toni Segarra: No copying.
When you reach the level 2 easily detect the original ideas, because you've already read or seen many. We tend to venerate phrases spoken by famous more for his fame for the originality of the phrase itself.
If someone is not good communicator, it is absurd to insist it appear in a video talking to camera, the effect will be lethal. We have to detach from “the rule” and devote our best to break, You have to find new ways, own, unique. We could use consider everything marring, The good and bad. The network selects. He is trying to imitate the successful end swimming in mediocrity, as the ingredient of success is originality, no copy.
Throughout my career I've had enough of hearing expressions like “a good slogan should never contain words or negative concepts”. That is the norm, and whoever follows is the regulatory, but it will not get easily get attention if it does not break the status quo. to sample, a button: an excellent campaign diary “The Independent” call “Litany” created by Lowe London in 1998 and winner of many awards. The whole announcement is great denial, and finally the claim has the value of being “don’t buy, don’t read”. Personally I consider it a masterpiece.
I am well aware that this article would have found more readers if he had posed as “10 ways to bypass the rule and succeed in internet”, but it would not be true to propose Disruptive content. So, summarizing, If you have passed your first stage as internet navigator, the rule is that no standard, Welcome to chaos.