Sense, purpose, view, mission and personal brand. Review of the book "Man's Search for Meaning" by Viktor Frankl
I do not intend to discover anything new on a work that was published in 1946 and it is deservedly one of the best-selling books of essays World. My intention is to try to establish, as far as possible, parallels between SENSE, yes, purpose, the vision, mission and personal brand.
It is easy to empathize with someone who has gone through the ordeal of surviving almost miraculously- several concentration camps by his Jewishness. Get into the skin of psychiatrist Viktor Frankl (1905-1997) without having passed through Auschwitz it is not possible in theory, but thanks to his amazing story in psychological key to life in campus you can you move the worst years of Nazism and may try to understand the reactions to life prisoners, of the Cemetery (name of the ascended prisoners who collaborated with the SS) and soldiers responsible for the daily life of these facilities destruction and death.
Man's Search for Meaning mixture autobiography, a psychological test and a theoretical appendix on logoterapia, understood as the science that seeks the "logos" (sense). It is highly recommended, and the only question I ask myself is why the hell did not I would have read before.
It would be wrong to conclude that summary people who have found a meaning to their lives better support the weight of reality and existence, however hard it may be. But there is something of that in reading the book and conclusions. The meaning of life responds, According to Dr. Frankl, al “Why”. In other words, Why we are here?. Is it possible to live life without finding a reason to support it?. Many prisoners lost the meaning of life after losing their loved ones in the gas chamber, typhus or any of a thousand reasons people killed.
The purpose, at least in the guidance given to the term personal branding, respond more Where?. Where we want to go? The purpose I would be more in line with a vital goal, with a destination, and there is less important meaning. Losing a loved one would not have to blur a purpose.
Vision responds to for what. It remains as largoplacista as the meaning or purpose, but here introduces what burners We call the summary of the value proposition. What was I able to help others? To compose vision often retrospective technique is used, consisting picture your own epitaph.
The mission has to do with the way and we will use the provisions in the backcountry. Greek poet Constantine Cavafy the spoke that the meaning of life was not marked by the birth and death but by the way, by crossing (in nautical terms his poem "Journey to Ithaka" talk that it is important not reach the destination -the Island- but experience and knowledge acquired during the voyage). The mission would then respond to how, our values, skills and the way in which we carry out on a daily basis.
Returning to book Frankl, Perhaps the best summary is in this paragraph that I provided in its literal form:
When you accepted the person as a unique being, irreplaceable, then the responsibility arises in all its transcendence that man takes to the meaning of his existence. A man conscious of his responsibility to another human being that awaits him with all your heart, or to an unfinished work, You can never throw your life away. knows the why of its existence and will be able to withstand any how.
Would border the perfection that those of us professionally personal branding could help to answer these four questions to our customers: why? where? for what? and how?. At least we tried, in that attest. When it gets, We are facing a potentially unrepeatable, unique, solid basis, Transcendent and responsible.
thanks Dr. Frankl for giving meaning to so many lives.