guillemrecolons.com / the value proposition

Working the value proposition

Valora is post

I attached the presentation on the value proposition I made in the framework of the event #MarcaPersonalUCV in the Catholic University of Valencia the 18 December 2015. I thank Pablo Adán says for telling me as speaker and giving me the opportunity to explain one of the cornerstones of any process of personal branding: the value proposition (or why we should choose us and not competition). You can also download from this link.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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Trackbacks & Pingbacks

  1. […] I regret to say that there is no prescription. For the rest, I guarantee that clear strategy, patience, strong value proposition, good content and a reasonable interaction, the thousand real followers arrive. I'm […]

  2. […] main reason why we choose. Tells you how well another good friend, William Recolons in this post. Do not forget you make a call to action. You already have the full kit (and further including […]

  3. […] Main is the combination of Value and Values. I explain. Valued I mean value proposition, the ability to solve problems in a unique way. With values ​​I mean the way we […]

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  5. […] proposition) and in recent years Alex Osterwalder has not invented but popularized the Value Proposition (Value […]

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