Provocation as a personal brand

What do Jose Mourinho have in common, Mick Jagger, Lady Gaga, Paris Hilton, Iggy Pop, Bethlehem Stephen,Hugo Chavez and Michael Moore?

Is that clear, your personal brand is in provocation, the controversy. In many cases, skill and fame have preceded the controversy, as in the case of Mick Jagger. But the vast majority have made headlines thanks to behaviors surrounded by controversy and conflict:

Jose Mourinho: One of the star coaches, recently signed by Real Madrid. His personal brand is the controversy, always focused on opposing teams. He loved by his people and hated by the rest, that hatred seems to increase its “Cache”.

Lady Gaga: With only 23 years this singer, Composer, dancer and New York keyboardist has managed to hoard the covers of half the world. His secret is undoubtedly erotic provocation, that appears in many of his clips, following Madonna's wake.

Here his most provocative video:

 

Iggy Pop: His name is actually James Newell Osterberg, the godfather of punk. In one performance he had the occurrence of masturbating in public, and it was common to see him cut himself with broken glass on the stage.

Paris Hilton: His great-grandparents founded Hilton hotels, and thanks to that she inherited 365 millions of dollars. Arrested for drunk driving, speeding, driving without a license, no night lights, for violating his probation. Disinherited by her grandfather, became famous for a video circulating halfway around the world in which she practiced a fellatio.

Bethlehem Stephen: The Spanish representative of the controversial brand has little career to her credit. His fame is due to a loose tongue and the tremendous audiences that arouses his simplicity (cultural level somewhat low) and the constant attacks on their adversaries. Many have dubbed her the queen “Freak”.

Michael Moore: This American documentary filmmaker and writer has been the scouring to Bush and the American stablilinment. He began by narrating the massacre in “Bowling for Columbine”, continued with “Farenheit 9/11”, where he uncovered the economic ties between President Bush's family, the royal family Saudi and the family Bin Laden. In “Sicko”, his latest film, denounces the American health system.

Hugo Chavez: Venezuelan President has stood out for his controversy around Bush and King Juan Carlos, among many, many others. At a lectern where Bush had spoken the day before, Chavez began his speech with “here still smells like sulfur”. The king's is well-known, who deserved a “Why don't you shut up”.

In many cases, being controversial can ensure widespread user attention when the message context breaks established schemas or is presented in some unconventional or provocative way to generate greater impact. In short, your brand is the controversy.

Paris Hilton: His great-grandparents founded Hilton hotels, and thanks to that she inherited 365 millions of dollars. Arrested for drunk driving, speeding, driving without a license, no night lights, for violating his probation. Disinherited by her grandfather, became famous for a video circulating halfway around the world in which she practiced a fellatio.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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