Provocation as a personal brand

Provocation as a personal brand

What they have in common Jose Mourinho, Mick Jagger, Lady Gaga, Paris Hilton, Iggy Pop, Belén Esteban,Hugo Chavez and Michael Moore?

It is clear, your personal brand is the provocation, the controversy. In many cases, skill and fame preceded the controversy, as in the case of Mick Jagger. But the vast majority achieved through behaviors headlines surrounded by controversy and conflict:

Jose Mourinho: One of the star coaches, recently signed by Real Madrid. Your personal brand is the controversy, always focused towards the opposing teams. He loved by his people and hated by the rest, it seems that this hatred increase its “hidden”.

Lady Gaga: With only 23 years this singer, composer, neoyorkina dancer and keyboardist has managed to monopolize the covers of half the world. His secret is undoubtedly the erotic provocation, that appears in many of its clips, in the wake of Madonna.

Here his most provocative video:

 

Iggy Pop: Called James Newell Osterberg actually, the godfather of punk. In a performance I had the idea of ​​masturbating in public, and it was common to see cut with broken glass on stage.

Paris Hilton: His great-grandparents founded the Hilton hotels, and as a result she inherited 365 millions of dollars. Drunk driving arrest, speeding, driving without a license, without lights at night, for violating his probation. Disinherited by her grandfather, It was also famous for a video circulated by world practicing fellatio.

Belén Esteban: The Spanish representative of the brand has little controversial career to his credit. His fame due to a loose tongue and the tremendous audience that raises its simplicity (something low cultural level) and the constant attacks on their opponents. Many have dubbed the Queen “freak”.

Michael Moore: This documentary filmmaker and writer has been the scourge Bush and American establisment. He began narrating the slaughter in “Bowling for Columbine”, He followed with “Farenheit 9/11”, where uncapped economic ties between the family of President Bush, The Royal Family Saudi and the family bin Laden. In “Sicko”, his last movie, denounces the US health system.

Hugo Chavez: Venezuelan President he highlighted by his polemics around Bush and King Juan Carlos, among many, many others. In a lectern where Bush had spoken the day before, Chavez began his speech with “here still smells sulfur”. The king is too well known, he deserved a “Why do not you shut”.

In many cases the fact of being controversial can ensure widespread coverage of users when the message context breaks the established schemes or presented in any way unconventional or provocative to generate greater impact. Definitely, your brand is controversial.

Paris Hilton: His great-grandparents founded the Hilton hotels, and as a result she inherited 365 millions of dollars. Drunk driving arrest, speeding, driving without a license, without lights at night, for violating his probation. Disinherited by her grandfather, It was also famous for a video circulated by world practicing fellatio.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
See all my publications
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

  I agree with the Privacy Policy

Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website guillemrecolons.com