the putada to be called Garcia (II)

The pain in the ass of the name Garcia (II)

A couple of months ago I published the first part of this article (link HERE) giving some hints on how to help the differentiation from common surnames such as Garcia, González, Rodríguez, Fernández, López…

I also promised a second part devoted to this issue in social networks, So there I. There are places that allow duplicates and others not. Let's start with allowing clones:


Facebook clones can coexist, that is, May exist 1.000 “Juan García”. Cast, precisely, It is a problem when the name is very common. A logical solution is to place the 2nd surname, reducing the number of clones. But since Facebook is a network of friends, here we can afford more personal solutions:

  • Use our most common nickname. For example, If your name “Juan García” but your friends call you “its”, do not hesitate, register on Facebook as “Nito Garcia”.
  • Use our personal brand. If we know as “Marilyn Cuenca”, and we like the brand, ahead, Why cut?. Think we can have closed profile, banned for scouts and people who could not understand the reasons for such a name.


Like Facebook, in this professional network can live several people with identical names. Any advice:

  • Monitors with accents, Linkedin It is sensitive to them. In other words, if you write someone searches Perez and obviating the accent, you will not find. Beware that.
  • If you have two names or two surnames, feel free to use, provided that others know.
  • Unlike Facebook, prevents diminutives and nicknames that might commit, unless you dedicate yourself to the show or you want to bet frontally to create a consistent brand across all media.
  • LinkedIn claims more seriously, and that we must place the name you would place, for example, in CV.
  • But there are resources to differentiate. Some alumni of IESE Business School, for example, They use a parenthesis after the type name (IESE UNAV on).
  • Others “slip” email your name, Juan Perez Garcia type (, which makes them easier to find.
  • Finally, there are SEO techniques to get your name is the first on the list. Luis Alvarez Emilio Shout, skilful in the art.

And now let's review some of the places that do not support clones:

YouTube, Flickr, Twitter, Skype, gmail, hotmail…

In this places, first come gets the name. It's like web domains. To exacerbate the problem, plus we get a character Limete, what prevents us from placing name and surname. What do we do?

  • Imagination to the power, but with some order and consistency. If we decide to call JPerez321X, We try that is our name on all these networks that do not support clone.
  • JPerez321X would be nice to have some sense, a story that facilitates us who seeks finds us. I recommend not using birth year, It is too easy to “to hack”.
  • The username is one thing, but you should always be linked to our real name. Twitter, for example, would allow JPerez321X username associated with Juan Pérez García.
  • Another formula is to use the underscore _, juan_perez_garcia type or JPerez_Garcia. Recall that these networks do not support spaces in usernames.
  • What never, Never, to do is to link our name to the company we work. Journalist Ana Pastor recently was fired from TVE. His profile on Twitter was AnaPastor_RTVE (or something like that), so he had to give it up and start again. Recall that our work is always provisional, that employment for life does not exist. Our brand is us, not the company we work.


So far we have come. If you have any interesting case “naming” you please send, we could raise a third of this article. Thanks to everyone s.

García Lorca image by

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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3 replies
  1. Luis Alvarez Emilio
    Luis Alvarez Emilio says:

    Today googleing me by my first and last name I came across a post of yours about the importance in Social media, Seekers, and all about personal branding.
    Guillem Recolons thank you for mentioning me about my experience in #Linkedin and the #SEO I name it #SEOin.
    More than appearing on search engines on Linkedin by first and last name on the first page, it would aim to be of greater importance to appear on the first page with that nomenclature "employment position" in which you are strong. Examples in my case ( Key Account Manager, Manager, Brand Manager, Commercial Address etc...) if the target is a group of #tags you have to look at it as a whole.
    In #SuotroDRcomercial is part of my strategy #SEOin within #Linkedin, I want to share some links.
    Basic and advanced #Linkedin course


Trackbacks & Pingbacks

  1. […] may be of interest: The pain in the ass of the name Garcia, part I, Part II, part […]

  2. […] Personal Branding. A few years ago I wrote two posts about: The pain in the ass of the name Garcia 1 and The putada to be called Garcia 2 trying to highlight ways with a common name. The tailor's wife is the worst clad, García, González, […]

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