The pain in the ass of the name Garcia 1

The pain in the ass of the name Garcia (I)

According to him OTHER, in Spain there

  • 1.484.707 García, of those who 82.190 They called García García
  • 935.931 González, of those who 43.028 They called González González
  • 933.764 Rodríguez, of those who 44.479 They called Rodriguez Rodriguez
  • 928.656 Fernández, of those who 53.978 Fernandez called Fernández
  • 879.868 López, of those who 36.070 Lopez called Lopez
  • 841.250 Martínez, of those who 40.333 Martinez called Martinez
  • 822.946 Sánchez, of those who 35.769 They called Sánchez Sánchez
  • 786.515 Pérez, of those who 27.396 They called Perez Perez

We could go with Martin, Gómez, Diaz, Hernández, Jiménez, Alvarez, Moreno, Muñoz, Gutiérrez… I call Recolons, which can also be considered a bitch (Catalonia is easy prank call “Recollons”, which refers to the size of the testicles). But the good part is that we are only 213, and almost all related.

What happens when someone has a common name? How to differentiate? How to protect personal brand?

Today we study possible solutions to a common name may be unique. You can not perform miracles, but there are some ideas that perhaps may be able to take advantage:

  1. Always use both names, inseparably. It is an advantage that we (and does not work in countries like France, United Kingdom…): Pau García Milá, Gabriel Garcia Marquez, Antonio Garrigues Walker, Miquel Roca Junyent, Andrés Pérez Ortega
  2. Joining the first name with the second. The compound name was used for families to retain the mother's maiden name. It is an issue of civil registration. If your name García Rivero, you could call García-Rivero. There are many examples: Ruiz-Gallardón, Two Sicilies, García-Valdecasas…
  3. Place the “From” before the first name. It's something that became fashionable in France to distinguish the nobles and came to have some influence in Spanish-speaking countries. We have a current example in the Spanish economy minister Luis de Guindos, my good friend Oscar Del Santo
  4. Eat the first name (provided that the second is not common): It is commonplace among journalists: Zapatero (by Rodriguez Zapatero), Rubalcaba (by Perez Rubalcaba), but it is not uncommon to find people who have gone through the registration and have requested.
  5. Brazilian system. In Brazil the mother's surname comes first, which it has much logic (there is usually no doubt about motherhood). I know people who have invested their surnames to achieve greater differentiation.
  6. Simplify the names: For example, Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Crispin Crispian of the Holy Trinity Ruiz and Picasso is known as Pablo Picasso. Imagine the trauma small lad when someone asked the name.
  7. nicknames, trademarks. For a professional colleague, Arancha Ruiz, he has resolved in interesting ways: on Twitter has the profile @alterarancha , which gives a personal touch, and she is united with her trademark “Stories cracks
  8. Apply creativity. If your name is Juan Garcia Garcia and also the third name is Lopez, things look bad, so we have to resort to divergent thinking. For example, You could pose a Juan Garcias, one John Garcilópez, one John Grace, one John G. García, one John Dosgarcías,… imagination has no limits.

 insidethemagicAnd what is the next step? Brand protection

Indeed, Once we have resolved the issue in the civil registry (or not) we have to go to a business internet domains and book our or or whatsoever ye. For example: is free, also is, When we have the domain, it costs little money per year (from 7 €), we can create our own website or blog.
The same we do with the different social networks if we want to throw the ring (I recommend no do if you are unclear what to say, To who, how and when). It should be clear that we want to stick his head, worth checking if it is clear our name Twitter (This network does not accept two equal), Facebook, Linkedin, Flickr, Pinterest, Tuenti… But that'll tell you in another post.
I hope I have helped, even a little.
Cover image by

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
See all my publications
24 replies
  1. Lambda
    Lambda says:

    My names are not exactly common and the first are those that provide little joke…In addition there are only two people who call themselves as, Argentina and one. By cons I change my surname on social networks and privatized (except as it is linkedin) because the search would be very easy to find and that can cause problems, for example if you watch your boss (instead, Juan Garcia put on facebook and you go 400….)

    • Guillem Recolons
      Guillem Recolons says:

      Hello Lambda, I imagine your circumstance has prompted you to create your own brand strategy. Somehow, you prefer to keep some camouflage with a nickname that move by RRSS.

      It is not a bad idea, but if you need a professional positioning network will have to make a determination on a single. I hope you serve tracks post.

      Thanks for write

  2. Andrés Rodilana
    Andrés Rodilana says:

    Thanks for the article, Guillem.

    As you know, My first name is Rodilana, and in Spain there are only actuamente 93 People with this, as his first name. Obviously all are my family.

    For me, It is fortunate to have a unique name, like you, Mr. Recolons, by which we are easily recognizable, and we can create a brand around our name.

    In addition, responding to Lambda, you have a unique name and can find you easily, It is not something negative, If not the opposite.

    When someone wants to get you on social networks, sooner or later you will end up finding. It's all about time. If you have something to hide, sooner or later you will have caught, and if you have something to gain, as a job, if it is more difficult to find, maybe when they do, is already late.

    So, I do not think a bad idea to use your imagination when our name is very common to decorate it a little and make it unique, although I think the most important thing is to create our own brand and if, This is worth remembering, not necessary that our name is different or unusual.

    a greeting.

    • Guillem Recolons
      Guillem Recolons says:

      Thanks Don Andrés, It is true that such a unique name makes things easier, but imagine that the name is “Lelo” (in Spain there 16).

      You can choose to accept it and play that exclusivity, o si te molesta la bromita permanente, you can opt for some of the techniques discussed in the post.

      I want to understand that the latter would be the case “Lambda”, whose name we do not know but he prefers to hide.

      Thanks for write

  3. Luis Fernández del Campo
    Luis Fernández del Campo says:

    Hello, I am Fernández, Luis Fernández. And with this name as vulgar, Besides, There are several famous: Ex-footballer and former football coach, former director of TVE, Venezuelan actor and writer, Spanish actor, and a lot of foot luisesfernandezes.
    Indeed, I applied the first point, and even so, There are a few: an engineer who names a viaduct on the A-6 on Ponferrada, a street in Bilbao (I do not know the biography of the honoree). And to make matters worse, when I wanted to get my full name “Luis Fernández del Campo”, it already had a car dealership Mexican with that name (and internet domain busy). In any case, my case is the point 1.

    Fortunately, my digital activity is much higher than that of all, and I have achieved my mark is easily findable, recognizable.

    a greeting,

    Luis Fernández

    • Guillem Recolons
      Guillem Recolons says:

      Hello Luis, Clearly yours is a case of high note. You have also managed to reserve the @luisfernandez on Twitter.

      It would be interesting one day can count on your blog or your nets all the stories about your “clones”.

      a greeting!

  4. Ignacio Fernández ALBERTI
    Ignacio Fernández ALBERTI says:

    Hi Guillem,

    Crumb lot of this issue… And is that when we talk about personal brand, Our Name is a fundamental aspect, unless, Of course, we can afford to purchase a pseudonym or fictional name, For movie people or other arts, for example. And is that, In my opinion, in terms of Personal Branding, our name, our names, It is like saying Donald Mac or Coca Cola, and how are you brands do have to worry about having a “good name”, original and no fakes…, if possible. In my case, although Fernandez de first apellidarme, Second I have ALBERTI, much more unique and with the distinction of being the surname of famous poet, obviously this is the custom always me remark (often even in capital), to accompany my name, in my profiles, etc.. An example, My Twitter is @ignacioFALBERTI

    Guillem says, I think before doing anything on the networks first think of the name you are going to work… the issue of choosing domains and register them is basic. The online world there are few things that are safe to 100 by 100, this is one.

  5. Guillem Recolons
    Guillem Recolons says:

    Hi Ignacio, You're a good example of a brand, You've been able to find your hole despite the frequent surname. Alberti what is fine, as you say gives a poetic air to the topic.

    mONTSEFABRA says:

    Hello everyone,

    My full name is Montse Fabra Homedes, rare combination, but much less than Montse Fabra, and although my search on the net is not complicated too because I am the fabra Montse has more presence (this circumstance may change at any time), I preferred to sacrifice some visibility, removing the second surname, looking for a more visual distinction (mONTSEFABRA) creating my logo in this way by the facility involves inserting your “logo” any post on the network, simply reversing the upper / lower case. The question is: I'm camuflándome? Possible applications work? (soy freelance, so it is signifiativo topic) Or the name and surname (Besides that google find what you ask for “did you mean…” It is sufficient for tracking together with the visual impact game uppercase / lowercase?, that is; Is it more imperative tracking (including the 2nd surname) visual impact or seeking to be remembered?. By the way, mONTSEfABRAhOMEDES option not pose me hehe. Thanks a lot.

    a greeting,

    Montse Fabra HOMEDES

    • Guillem Recolons
      Guillem Recolons says:

      Hello Montse, To be very honest, your name is already unique, so you do not need to differentiate in the way. This is a big advantage starting, It is allowing you to work more background, your passion for fashion, design, the style, the art.

      Thinks that e-mails or Twitter profiles, for example, not case sensitive. But your blog is brutal, a plea creativity and visual. You have a good brand, in form and substance.

      Thanks for write!

  7. Maria
    Maria says:

    Good afternoon,

    I come in handy this topic because I have always had doubts about using my surname. Let me tell you, My name is Maria Pérez Macías. I have always tried to use both names but I have given up because eventually everyone knows me by María Pérez. but it is not there but I have a group of friends and acquaintances that name have become Maripé and has almost become my name for them. You tell Maria and do not know who it is but if you say I'm toalmente identified Maripé.

    Guillem understand that could use it as a personal brand, no?but honestly I think unserious… or not anymore?

    For my web, after giving many turns and conditioned by the available records in my company, I use “marpe”.

    Greetings and thanks for your contributions, always interesting.

  8. David Gomez
    David Gomez says:

    Hi Guillem, a very interesting article.

    Like to Luis Fernandez my combination of name and surname is not only very common (David Gómez Ramírez) but I share with a director and composer Seville, an elite athlete, an architect, dj, A designer, a doctor… And say nothing if only seeks “David Gomez”

    In my case I was able to get the url, I joined a brand name and create a blog and various profiles. Currently, if my name and surname is searched my linkedin profiles and vimeo appear on the first page and the second google +. If you search for David Gómez I have managed to gain page 40 to the page 3.


    • Guillem Recolons
      Guillem Recolons says:

      David, congratulations! You've worked flawlessly. Google theme is always the hardest, but if you keep working content (I see you're at a rate of ca.. 2 posts/semana) It will improve organically (the best) position to reach the first page. You are creative commons, which helps to share, big decision.

      If I may so bold as small SEO advice, to invite an external author as “guest blogger” It can help you a lot. Also placing your full name (including Ramirez) in your home it is your blog remembers blog, and try to always use the 2nd surname. David Gomez may be many, but it sure David Gómez Ramírez very few.

      A greeting and thanks for writing!

  9. Edith Pardo San Martin
    Edith Pardo San Martin says:

    Estimated Guillem.

    Excellent Your post, I loved it. I'm from Buenos Aires and, yes, It is difficult to create brand with our names.
    In my case, I have two names but I opted for the former and both surnames birth certificate.
    However, I'm still thinking about my Twitter account. I like San Martin, the connotation that the General San Martin has had in America and especially in my country, but in several languages ​​it exists is becoming very common.
    I think I'd better @EPSM use as soil since “Company” in emails and my contacts and identify me.
    Receives a greeting from Argentina


Trackbacks & Pingbacks

  1. […] may be of interest: The pain in the ass of the name Garcia, part I, Part II, part […]

  2. […] a couple of months I published the first part of this article (link here) giving some hints on how to help the differentiation from common surnames such as […]

  3. […] The pain in the ass of the name Garcia. June 2012 […]

  4. […] a great opportunity to personally brand naming. A few years ago I wrote two posts about: The pain in the ass of the name Garcia 1 and The putada to be called Garcia 2 trying to highlight ways with a common name. Of course […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website