name Garcia (Ⅰ)

According to the Ine, in Spain there are

  • 1.484.707 García, of those who 82.190 they're called Garcia Garcia
  • 935.931 González, of those who 43.028 their names are González Gonzalez
  • 933.764 Rodriguez, of those who 44.479 their name is Rodriguez Rodriguez
  • 928.656 Fernández, of those who 53.978 their name is Fernandez Fernandez
  • 879.868 López, of those who 36.070 their names are Lopez Lopez
  • 841.250 Martínez, of those who 40.333 their name is Martinez Martinez
  • 822.946 Sánchez, of those who 35.769 their name is Sanchez Sanchez
  • 786.515 Pérez, of those who 27.396 they're called Perez Perez

And we could stick with the Martins., Gómez, Díaz, Hernández, Jiménez, Alvarez, tanned, Muñoz, Gutiérrez… My name is Recolons, which can also be considered a (In Catalonia the easy joke is to call us “Recollons”, which refers to the magnitude of the testicles). But the good part is that we're just 213, and almost all related.

What happens when someone has a very common last name? How to differentiate yourself? How to protect personal branding?

Today we study the possible outputs so that a very common name can be unique. You can't work miracles, but there are some ideas that you might be able to take advantage of:

  1. Always use both surnames, inseparably. It's an advantage we have (and it doesn't work in countries like France, United Kingdom…): Pau García Milá, Gabriel García Márquez, Antonio Garrigues Walker, Miquel Roca i Junyent, Andrés Pérez Ortega
  2. Join the first surname with the second. The compound surname was used for families to keep the maternal surname. It's a civil registry issue. If your name is Garcia Rivero, you could call yourself Garcia-Rivero. There are many examples: Ruiz-Gallardón, Bourbon-Two Sicilys, Garcia-Valdecasas…
  3. Place the “De” in front of the first last name. It is something that became fashionable in France to distinguish the nobles and that came to have some influence in Spanish-speaking countries. We have a current example in Spanish Economy Minister Luis de Guindos, in my good friend Oscar Del Santo
  4. Eat your first last name (as long as the second is not frequent): It's common among journalists: Zapatero (by Rodriguez Zapatero), Rubalcaba (by Pérez Rubalcaba), but it's not uncommon to find people who have gone through the register and requested it.
  5. Brazilian system. In Brazil the maternal surname comes first, which makes a lot of sense (there are usually no doubts about motherhood). I know people who have invested their last names to get more differentiation.
  6. Simplify the names: For example, Pablo Diego José Francisco de Paula Juan Nepomuceno María de los Remedios Crispín Crispiniano de la Santísima Trinidad Ruiz y Picasso is known as Pablo Picasso. Imagine the trauma of the kid when someone asked him the name when he was a kid..
  7. nicknames, Trademarks. The case of a colleague by profession, Arancha Ruiz, has solved it in interesting ways: on Twitter has the profile @alterarancha , something that gives a personal touch, and she's attached to her trademark “Crack stories
  8. Apply creativity. If your name is Juan García García and also the third surname is López, things look bad, so you'll have to resort to divergent thinking. For example, you might consider a Juan Garcias, a Juan Garcilópez, a Juan Gracia, a John G. García, a Juan Dosgarcías,… imagination has no limits.

 insidethemagicAnd what's the next step? Protecting the brand

Indeed,, once we have resolved the issue in the civil registry (or without it) we have to go to an internet domain company and book our or or the one you want. For example:'s free, So is, When we have the domain, that costs little money a year (from $7), you can create your own website or blog.
We'd do the same for different social networks if we want to jump into that ring. (Recommend No do it if you don't know what to say, Who, how and when). In case we're clear we want to peem at the head, it's worth checking if our name is free in Twitter (this network does not accept two equals), Facebook, Linkedin, Flickr, Pinterest, Tuenti… But I'll tell that in another post.
I hope I helped, even if it's a little.
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24 thoughts on "name Garcia (Ⅰ)”

  1. My surnames are not exactly common and the first are those who facilitate bromite…In addition there are only two people who call themselves as, an Argentinian and I. On the other way, I change my last names on social media and privatize them (except on linkedin which is as is) because in the search engine it would be very easy to find me and that can lead to problems, for example if you're watched by your boss (instead, you put juan garcia on facebook and you get 400….)

    • Hello Lambda, I imagine your circumstance has moved you to create your own brand strategy. Somehow, you prefer to keep some camouflage with a nickname you move around the RRSS.

      It's not a bad idea., but if you need professional network positioning you'll have to make a determination about a single name. I hope you get the clues to the post..

      Thank you for writing

  2. Thank you for the article, Guillem.

    As you know, my first surname is Rodilana, and acting in Spain there are only 93 people with this, as his first surname. Evidently they're all relatives of mine..

    For me, it's lucky to have a unique last name, like you, Mr. Recolons, by which we are easily recognizable, and we can create around our name a brand of our own.

    In addition, responding to Lambda, you have a unique name and can easily find you, it's not a negative thing, but quite the opposite.

    When someone wants to look for you on social media, sooner or later I'll find you. It's all a matter of time. If you have something to hide, sooner or later you'll have been caught, and if you have something to gain, as a job, if it's harder to find you, maybe when they do, it's too late.

    So, I don't think it's a bad idea to use imagination when our name is very common to adorn it a little bit and make it unique, although I think the most important thing is to create our own brand and if, this one is worth remembering, our name won't need to be different or weird.

    A greeting.

    • Thank you Don Andrés, it's true that such an exclusive last name makes things easier, but imagine that the last name is “Lelo” (in Spain there are 16).

      You can choose to accept it and play that exclusivity, or if you're bothered by permanent bromite, you can opt for some of the techniques exposed in the post.

      I want to understand that the latter would be the case “Lambda”, whose last name we don't know but that he prefers to hide.

      Thank you for writing

  3. Hello, I'm Fernandez, Luis Fernandez. And with this vulgar name, In addition, there are several celebrities: Ex-footballer and former football coach, ex-director of TVE, Venezuelan actor and writer, Spanish actor, and endless walking luisesfernandezes.
    Indeed,, I applied the first point, And yet, there are a few: an engineer who gives his name to a viaduct on the A-6 over Ponferrada, a street in Bilbao (I don't know the biography of the honoree). And for more inri, when I wanted to look for my full name “Luis Fernández del Campo”, it turns out there was already a Mexican car dealership with that name (and busy internet domain). In any case, my case is that of the point 1.

    Fortunately, my digital activity is far superior to that of all of them, and I've made my brand easily findable, and recognizable.

    A greeting,

    Luis Fernandez

    • Hello Luis, it's clear that yours is a high-note case. You've also managed to book @luisfernandez on Twitter.

      It would be more than interesting if one day you could tell on your blog or your networks all the anecdotes about your “Clones”.

      A greeting!

  4. Hello Guillem,

    A lot of crumb has this thing… and that's when we talk about personal branding, our first and last names are a fundamental aspect, unless, of course it's, that we can afford to acquire a pseudonym or fiction name, case of people from film or other arts, For example. And it's just that, in my opinion, in terms of Personal Branding, our name, our last names, it's like saying Mac Donald or Coca Cola, and how these brands do we have to worry about having a “good name”, original and without imitations…, if possible. In my case, despite being called Fernandez first, second I have ALBERTI, much more singular and with the peculiarity of being the surname of famous poet, evidently it is this that I always take care of highlighting (many times even in capital letters), to accompany my name, in my profiles, Etc.. An example, my Twitter is @ignacioFALBERTI

    As Guillem says, I think before you do anything on the nets first think about the name you're going to work… the issue of choosing domains and registering them is basic. From the online world there are few things that are safe 100 By 100, this is a.

  5. Hello Ignatius, you're a good brand example, you've been able to find your hole despite the frequent first last name. Alberti's doing great., as you say gives a poetic air to the subject.

  6. Hello everyone,

    My full name is Montse Fabra Homedes, rare combination, but much less than Montse Fabra, and although my search on the net doesn't get too complicated since I'm the fabra mountain that has the most presence (being able to change this circumstance at any time), I've preferred to sacrifice a little visibility, eliminating the second surname, looking for a more visual distinction (mONTSEFABRA) creating my logo in this way because of the ease of inserting your “Logo” in any post on the net, simply reversing the upper/lower case. The question is: Am I camufling myself? possible job applications? (I'm freelance, so it's a signifiative issue) Or the first and last name (other than meeting google asking you that “did you mean…” is sufficient for tracking along with the visual impact of the case game?, I mean; Is tracking more imperative (including the 2nd surname) or visual impact looking to be remembered?. By the way, the mONTSEfABRAhOMEDES option I don't think I'm hehe. Thank you very much.

    A greeting,

    Montse Fabra Homedes

    • Hello Montse, to be very honest with you, your name is already unique, so you don't need to tell it apart in the way. This is a great starting advantage, because it allows you to work the bottom more, your passion for fashion, design, style, art.

      Think of emails or Twitter profiles, For example, case-insensitive. But your blog is brutal, a plea to creativity and visuals. You have a good brand, fit and background.

      Thank you for writing!

  7. Good afternoon,

    I come as a ring to my finger this theme because I have always had doubts about how to use my last names. I'm telling you., my name is María Pérez Macías. I've always tried to use both surnames but I've given up because finally everyone knows me for Maria Perez. but it's not there but I have a group of friends and acquaintances that that name have transformed it into Maripé and it's become almost my first name for them. You tell them Maria and they don't know who she is, but if you say Maripé, I'm absolutely identified..

    Guillem I understand that I could use it as a personal brand, No?but I honestly find it uns serious… or not?

    For my website, after giving it a thousand spins and conditioned by the records available in my company, Use “marpe”.

    Greetings and thanks for your contributions, always interesting.

  8. Hello Guillem, a very interesting article.

    Like to Luis Fernandez my combination of name and surname is not only very common (David Gómez Ramirez) but I share it with a Sevillian conductor and composer, an elite athlete, an architect, a dj, a designer, a doctor… And let's not say anything if you're just looking “David Gomez”

    In my case I was able to get the url, I joined the name to a brand and created a blog and various profiles. Currently, if you search for my first and two surnames my línkedin and vimeo profiles appear on the first page and the google+ on the second. If you are looking for David Gómez I have managed to climb the page 40 to the page 3.

    Best regards

    • David, Congratulations! You've worked it flawlessly. Google's theme is always the hardest, but if you keep working on content (I see you're going at a rate of approx. 2 posts/week) will improve organically (the best) position until you get to the first page. You're in creative commons, which helps to share, big decision.

      If you'll let me bold in the form of little SEO advice, inviting an external author as a “guest blogger” can help you a lot. Also placing your full name (including the Ramirez) on your blog home -remember it's YOUR blog, and always try to use the 2nd surname. David Gomez there can be many, but David Gómez Ramirez sure there are very few.

      A greeting and thank you for writing!

  9. Dear Guillem.

    Excellent your post, I loved it. I follow you from Buenos Aires and, Yes, it's hard to create brand with our names.
    In my case, I have two first names but I opted for the first and the birth certificate both surnames.
    However, I'm still thinking about my Twitter account. I'd like St. Martin's, for the connotation that General San Martín has had in America and mainly in my country, but in several languages there is becoming very common.
    I think it's best to @EPSM since I usually use it as a “Signature” in emails and my contacts already identify me.
    Get a greeting from Argentina


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