The second impression is what really counts

Probably almost every image coach and specialist presentations will be in strong disagreement with this headline. Always we are talking about the first impression, and there are quotes that testify to its importance " You never get a second chance to make a first impression”, sentence of unknown origin attributed to Oscar Wilde, Will Rogers y hasta a Coco Chanel.

In a way I can agree that if the first impression is bad you can abort a second meeting. And do not exaggerate. If you stop being yourself to make a good first impression we're killing one of the key values ​​of all personal brand: authenticity. Maybe we get a second chance, and perhaps even a third, but ultimately we can not keep pretending and we will drop the mask.

This week there have been two "meetings seconds" in my work environment that confirm what said in the post title: The second impression is what really counts.

So what is the impression to be left at the first meeting?

In my way of seeing it, which is not written in any book, at first meeting, whether professional or personal, we need to focus as much as possible to HEAR. Yes, it seems simple, but three-quarters of humanity does not. And often not. If we are able to understand the messages, motivations, The arguments, the needs of the other party first meeting, we have won the second game.

I also think it's important personal brand we previously attributed the appointment. What have you heard? What sources? What do you attribute positioning? What values ​​you associate? What problems can you solve think? To what extent do you consider a leader in your market?. That is, Dear Friend @, your personal brand. And of course, and even at the risk of being criticized by angry 2.0, The more "offline" are the views on one, better. The recommendation from person to person is unbeatable, Today there is a better way.

In that first meeting, your personal brand is what you think or say about you when you go to the service, together with what they have previously investigated (Let's not fool ourselves, we all do) and attached to your attitude and interest during the minutes before.

We pass the test, but we still do not "buy". Comes the second meeting.

This is the moment, we have been able to hear at the first meeting, and that has given us much information about solutions to provide and on how to approach them. AChemical empathy comes into play: "I put myself in your place and I think they would appreciate enter that market and out of this", comes into play capability transport the person you have before you raise him on stage, you can view it without problems.

The second meeting is to solutions, the opportunities, It is that really convinces to link. Here our personal brand has less to do with the first meeting, and adds a key factor: “You have understood perfectly what he wanted”. This phrase is magical, and when you hear it you'll know you're on the right track. You may still need a third meeting, and perhaps up to a quarter, but it will be to find the nuances, the details.

I am convinced, the second printing is the key. unmasked, solutions, leaving a good mark.


About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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8 replies
  1. Ricard Pons Pes
    Ricard Pons Pes says:

    Guillem: Add that today it is very common that the “first meet” and so the first impression is on line, bringing the second, which is probably off line , It is the determinant. Des virtualize contacts is fantastic !!!

  2. Jorge Torregrosa (@JordiTorregrosa)
    Jorge Torregrosa (@JordiTorregrosa) says:

    Completely agree.

    I have lived in my 'meat'. I subpoenaed a first visit by a theme I had in mind the 'potential’ client, that came from a recommendation 'offline'. That person was reported about me in the 'online'. He had an idea.
    On the second visit I gave him a beat, because I was listening to their needs. He did not understand because I needed a Digital Coach. He wanted a SEO and renewal of its web.

    At the end you have a Digital Coach plus a consultant for your business. His words “that's what I need Jordi, You have hit the nail, It was that it was one thing but actually was another”

    I confirm your reflections?


  3. Maria
    Maria says:

    Guillem understand and share in the second printing have the opportunity to demonstrate your professional profile. I still think that the first meeting is the first filter. Generates or no generates confianza. Sintonizas in the sintonizas. You have to be aware of it. No pretense. Simply giving the best of oneself.

    • Guillem Recolons
      Guillem Recolons says:

      Yes, Maria. Already commented in the post without an initial decent impression is difficult to pass the second phase. But increasingly is taking effect “bubble” enclosing much overpromise. Yesterday, without going further, route to speakers at the congress sobreactuaban, possibly following guidelines. There was no natural, and that was just noticing. Thank you for writing!

  4. Alvaro Andoin
    Alvaro Andoin says:

    Great post on Guillem. I felt identified with Super listening. It's more, I am convinced that as we improve our listening, improve our business (if all else follows in parallel).

    At the end good ideas happen to my clients and I answered as best I can and I know.

    A hug.


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