Probably almost every image coach and specialist presentations will be in strong disagreement with this headline. Always we are talking about the first impression, and there are quotes that testify to its importance " You never get a second chance to make a first impression”, sentence of unknown origin attributed to Oscar Wilde, Will Rogers y hasta a Coco Chanel.
In a way I can agree that if the first impression is bad you can abort a second meeting. And do not exaggerate. If you stop being yourself to make a good first impression we're killing one of the key values of all personal brand: authenticity. Maybe we get a second chance, and perhaps even a third, but ultimately we can not keep pretending and we will drop the mask.
This week there have been two "meetings seconds" in my work environment that confirm what said in the post title: The second impression is what really counts.
So what is the impression to be left at the first meeting?
In my way of seeing it, which is not written in any book, at first meeting, whether professional or personal, we need to focus as much as possible to HEAR. Yes, it seems simple, but three-quarters of humanity does not. And often not. If we are able to understand the messages, motivations, The arguments, the needs of the other party first meeting, we have won the second game.
I also think it's important personal brand we previously attributed the appointment. What have you heard? What sources? What do you attribute positioning? What values you associate? What problems can you solve think? To what extent do you consider a leader in your market?. That is, Dear Friend @, your personal brand. And of course, and even at the risk of being criticized by angry 2.0, The more "offline" are the views on one, better. The recommendation from person to person is unbeatable, Today there is a better way.
In that first meeting, your personal brand is what you think or say about you when you go to the service, together with what they have previously investigated (Let's not fool ourselves, we all do) and attached to your attitude and interest during the minutes before.
We pass the test, but we still do not "buy". Comes the second meeting.
This is the moment, we have been able to hear at the first meeting, and that has given us much information about solutions to provide and on how to approach them. AChemical empathy comes into play: "I put myself in your place and I think they would appreciate enter that market and out of this", comes into play capability transport the person you have before you raise him on stage, you can view it without problems.
The second meeting is to solutions, the opportunities, It is that really convinces to link. Here our personal brand has less to do with the first meeting, and adds a key factor: “You have understood perfectly what he wanted”. This phrase is magical, and when you hear it you'll know you're on the right track. You may still need a third meeting, and perhaps up to a quarter, but it will be to find the nuances, the details.
I am convinced, the second printing is the key. unmasked, solutions, leaving a good mark.
- Trust, training, technology: three keys to corporate personal branding - 11 October, 2019
- Is there a recession coming? It's the best time to stop being a white mark - 4 October, 2019
- Is it good to hide information to boost your personal brand? - 27 September, 2019