#lateraltwits 04 Twitter as a means of contact

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We have already discussed Twitter as a communication medium, Twitter as a platform for dialogue and Twitter as a means of information.

Today we will focus on Twitter as a means of contact. It's a fairly unknown usefulness of Twitter, but there is. Imagine, for a moment, we want contact Andres Iniesta. At first, It seems somewhat complicated, since we have your mail, your adress, your phone. And, Unlike other social networks, Andrés we can follow Twitter because it is an open network. In other words, We do not need anyone to accept us on Twitter to follow him and see how “Twit”.

Thus, in the case of Iniesta, this is what should be done to contact:

Put ourselves in search and search by name. Will thousands of Tweets. Then clicad the results tab where it says “accounts”: Bingo! Andres appears there with his “nick” @andresiniesta8. And you can start to follow.
We can contact him publicly and open. It would be putting his nick in the box “What's going on” along with the message we want to give you. For example: @andresiniesta8 I trust you to rest during the holidays to continue that such a fantastic season at FCB and selection. (Remember, maximum 140 characters including spaces, Like an SMS).
In this case we can not send a direct message (private), since it is a public figure with more than 500.000 followers, crazy thing to bring your email inbox. But in most cases you can do, and in that case the message is private and only reaches the recipient.

Besides the fact that we can make contact with people who are not accessible to us from private social networks as given Facebook or Linkedin. Failure to answer but that depends on the ability of each to communicate with the message.

About me
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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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