#lateraltwits 06 Twitter as a means of complaint

Happy year to all. Series continue with "LateralTwits", of which we have already discussed Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information, Twitter as a means of contact and Twitter as a public forum .

Today we talk about Twitter as a means of complaint.

As we mentioned before, Twitter is an open network, and one of the advantages that offers is the ability to follow many people as different affinity criteria. For example, We can follow soccer players, in which case we will create a list (the public private) call “football”. We can follow professional journalists and create the list “journalists”. We can follow caterers and create the list “restauradores”. And so on.

Good, Now imagine that véis to mayor of your city driving fast down a street, skipping traffic lights. Ugly. If you are going to report to the police, I do not think will make you much attention. But imagine that you enter on Twitter, seleccionais list “journalists” and you create a message with text type “Mayor seen a black Renault YHU7U89 to enrollment 90 Km / h Paseo Colón #denuncio“. If you also have taken a picture and you go up by “Twitpic“, and we Bundled. The complaint is 2.0, little formal but very effective and affordable for everyone. By simple viral theory, If our list of journalists is 300 people interested in the subject and half, Imagine the excitement that can bring the news. It is not necessary that journalists follow you to learn, you send them direct messages and you're done. For these actions, Ideally, use a utility called TweetDeck.

Taking it to the end, we have the case Wikileaks, where an organization has been publicly the secrets of several states. A genuine complaint 2.0 that is bringing tail.

I hope on Wednesday #lateraltwits 07 Twitter as a social network open.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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