#lateraltwits 07 Twitter as a social network open

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In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum and Twitter as a means of complaint.

Today we talk about Twitter as a social network open. We actually already above that in the last post, but I think it is worth noting the difference between Twitter and other platforms that exist.

Facebook It is a closed network, to access a friend, it must authorize. The same goes Netlog, Tuenti O FourSquare.

In the field of professional social networks, we are the same. To access a contact, it must authorize. It is the case Linkedin, Xing, Viadeo, Plaxo

Twitter does not happen in. You follow who you want. And who wants to follow you. No need to ask permission, just follow (follow). Under this prism, We can follow our favorite gurus, whether singers, football players, politicians, journalists, consultants, poets. I have to warn you that they will not automatically follow, many do not. The fairplay Twitter asks you to follow your followers, but I can understand that some people with millor public of fans do not return the follow.

A great way to follow people who may be interested is to follow Twitter lists. Twitter allows us to classify our lists followed. for example: journalists. These lists can be public -that usual- the private. A ways to follow related issues is to follow a list of other; that way we do not follow the followers list, but the twits who publish.

I think the fact of being open network Twitter is a great advantage, given all the freedom to follow who want. But you have to manage it well, since we can also follow whoever. We must be consistent with the audience we have and with which we have, answer the questions, retiuitear what we find interesting and answer direct messages.

Anyway, the measure of success of Twitter is not follow you 2.000 people, It is to achieve a balance between followers and followed, and that people or companies that we remain relevant to eachother, we can contribute something.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

I collaborate with Ponte en Valor, Brandergizers, Soymimarca, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, I participate in the Graduate Social Media of UPF, ISDI, EMBA IESE, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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