#lateraltwits 09 Twitter as a tool for personal branding

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In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open and Twitter como SMS social.

Today we enter more marshland wondering if Twitter is a tool for personal branding.

If we consider it as a tool, yes, Twitter is one of the tools that can help shape a career. Surely not “the” tool, but Twitter can be an excellent vehicle for several things:

Make it clear style, a way to write
Introduce the new features of a blog or web
Publicize items, reports, book launches
Knowing the style of others, their projects, their news
You can get some networking, although it is not right place

Of course, Twitter never replace a blog, showcase authentic personal brand, but its function “microblogging” we can afford to offer news at enormous speed. The 140 Twitter characters allow us to attach links, photographs and audio files, with the advantage of brevity: not to read a lot to know what is a tweet or appending BROOCHES.

Another problem with Twitter as a tool for personal branding is that we do not have the “control” element, the remote control. A blog is ours and only our. What appears on a blog is not beyond our control. Twitter case is very different, hence the danger and hence also its attractiveness.

We have colleagues who say that Twitter helps not to build personal brand, a respectable opinion. Although, like everything, will depend on its use. There are very popular for having twiteros “strung up” Very interesting links of a given topic. That can make you a person concerned about a subject, but to be considered a specialist you need to create your own texts, your ideas, links to articles written by you. That does help reinforce your personal brand.

About me
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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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