#lateraltwits 11 Twitter as a public opinion thermometer

Continuamos la serie dedicada a Twitter, hoy viendo a Twitter como termómetro de la opinión pública.

It's true, no todo el mundo está en Twitter -de momento-, así que no puede ser representativo como media nacional. El perfil del usuario de Twitter es esencialemente diferente del de Facebook. En el gráfico de más abajo tenéis una buena comparativa elaborada por Digital Surgeons.

Pero también es cierto que las noticiasse destapan” on Twitter, donde rápidamente se crean hashtags y donde rápidamente es fácil seguir el estado de opinión sobre un determinado tema. Haced una prueba con #realmen.

Ha transcendido que muchos partidos políticos utilizan twitter a través de sus militantes para tantear a la opinión pública sobre temas espinosos relacionados con medio ambiente, impuestos, políticas de defensa etc

Here I attached the comparison chart:

Related posts: In the series "LateralTwits" we have already talked about Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of reporting, Twitter as an open social network And Twitter as a social SMS, Twitter as a personal brand tool And Twitter as a work tool

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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