#lateraltwits 19 Twitter as a business promotion element

Soon it will be strange if a company is not on Twitter. As an open network, Twitter provides companies with a proposal to expand their community and “pamper it”, reporting news and how not, generate a direct thread of conversation with the consumer.

The company most followed on Twitter is precisely Twitter, with more than 4 millions of users. Le siguen:

• Cnn, With 3.770.000 Followers
• The New York Times, With 2.800.000
• Google, With 2.700.000
• People y Time, With 2.300.000
• NBA con 2.200.000

But ¿Qué interés puede tener una compañía en estar en Twitter? Si sol0 se trata de “Be”, ninguno. Pero si la empresa quiere entender mejor sus relaciones con sus clientes, si quiere facilitar formas de consumo, crear un servicio digital post-venta, generar promociones exlusivas para Twitter, lanzar encuestas de opinión y mucho más, esta red es realmente interesante para cualquier empresa.

Una forma de publicidad que admite Twitter para empresas es el patrocinio del llamado “tema del momento”. En la foto podéis ver la frase “Promoted” al lado de #ReadySetHut.

Related posts: In the series "LateralTwits" we have already talked about Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of reporting, Twitter as an open social network, Twitter as a social SMS, Twitter as a personal brand tool, Twitter as a work tool, Twitter as a public opinion thermometer, Twitter as a platform for real-time interviews and debates, Twitter as a livelihood , Twitter as a large public or private database (Twitter lists), Twitter as a stimulus to creativity, Twitter as a public agenda (politics and Twitter), Twitter as a fanpage And Twitter as a personal page

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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