#lateraltwits 19 Twitter as a promotional item for businesses

Soon it will be strange that a company is not on Twitter. As an open network, Twitter gives businesses the proposal to expand their community and “architect”, report news and as, generating a direct thread of conversation with the consumer.

The company's most followed on Twitter is precisely Twitter, more than 4 million users. Followers:

• CNN, with long boring 3.770.000 followers
• The New York Times, with long boring 2.800.000
• Google, with long boring 2.700.000
• People y Time, with long boring 2.300.000
• NBA 2.200.000

And What interest can a company be on Twitter? If Sol0 is “to be”, any. But if the company wants to better understand their customer relationships, If you want to provide forms of consumption, create a digital post-sales service, exlusivas generating promotions for Twitter, launch opinion polls and much more, this network is really interesting for any company.

A form of advertising that supports Twitter for businesses is sponsoring the call “topic of the moment”. In the picture you can see the phrase “promoted” next to #ReadySetHut.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage and Twitter as a personal page

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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• What to do when disloyalty becomes the norm - 13 July, 2019
• Personal storytelling: How far should I expose myself in social networks? - 6 July, 2019
• Hello Business, Do you notice that your People are your Brand? - 30 June, 2019

See all my publications