Soon it will be strange if a company is not on Twitter. As an open network, Twitter provides companies with a proposal to expand their community and “pamper it”, reporting news and how not, generate a direct thread of conversation with the consumer.
The company most followed on Twitter is precisely Twitter, with more than 4 millions of users. Le siguen:
- Cnn, With 3.770.000 Followers
- The New York Times, With 2.800.000
- Google, With 2.700.000
- People y Time, With 2.300.000
- NBA con 2.200.000
But ¿Qué interés puede tener una compañía en estar en Twitter? Si sol0 se trata de “Be”, ninguno. Pero si la empresa quiere entender mejor sus relaciones con sus clientes, si quiere facilitar formas de consumo, crear un servicio digital post-venta, generar promociones exlusivas para Twitter, lanzar encuestas de opinión y mucho más, esta red es realmente interesante para cualquier empresa.
Una forma de publicidad que admite Twitter para empresas es el patrocinio del llamado “tema del momento”. En la foto podéis ver la frase “Promoted” al lado de #ReadySetHut.
Related posts: In the series "LateralTwits" we have already talked about Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of reporting, Twitter as an open social network, Twitter as a social SMS, Twitter as a personal brand tool, Twitter as a work tool, Twitter as a public opinion thermometer, Twitter as a platform for real-time interviews and debates, Twitter as a livelihood , Twitter as a large public or private database (Twitter lists), Twitter as a stimulus to creativity, Twitter as a public agenda (politics and Twitter), Twitter as a fanpage And Twitter as a personal page
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by Guillem Recolons
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
Basic information on data protection
Responsible » Guillem Recolons Argenter
Purpose » Management of doubts and customer services
Legitimation » Consent of the interested party
Rights » You have the right to access, rectify and delete data, as well as other rights, as explained in the additional information
Additional information » You can consult additional and detailed information on Personal Data Protection on my website guillemrecolons.com