#lateraltwits 21 Twitter como teaser

We've moved in the advertising environment know magic teaser. Do you remember those campaigns with powerful messages that do not sign anyone? That's a teaser (pronúnciese Tiser).It is also known as the unknown campaign.

It is an advance of a campaign, a release, an event. Its main function is to create notoriety and expectation around the event and cause the audience is “watchful eye” what might happen that day.

Twitter is an ideal medium for such campaigns. It is recommended to create a “hashtag” not overly unveil the content of the action. Just a few weeks ago from Twitter @soymimarca, We create a teaser campaign to heat engines which would be opening SOYMIMARCA VALENCIA, which it was finally 17 from January. I show the sequence of tweets of the week prior to launch, which they generated much excitement and more than one DM (direct message) wondering what the hell tramábamos.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint, Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses and Twitter as web symbol 2.0

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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