Los que nos hemos movido en el entorno de la publicidad conocemos la magia del teaser. Remember those campaigns with powerful messages that no one signs? That's a teaser. (pronunciese tiser).It is also known as an unknown campaign.
It's a preview of a campaign, of a pitch, of an event. Its main function is to create notoriedad y expectación alrededor de dicho evento y provocar que la audiencia esté “ojo avizor” a lo que pueda pasar ese día.
Twitter es un medio idóneo para este tipo de campañas. Se recomienda crear un “Hashtag” que no desvele excesivamente el contenido de la acción. Hace apenas unas semanas desde el Twitter de @soymimarca, creamos una campaña teaser para calentar motores de lo que sería la apertura de SOYMIMARCA VALENCIA, que fue finalmente el 17 January. Os muestro la secuencia de tweets de la semana previa al lanzamiento, que generaron mucha expectación y más de un DM (direct message) preguntando qué diantres tramábamos.
Related posts: In the series "LateralTwits" we have already talked about Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information , Twitter as a means of contact, Twitter as a public forum, Twitter as a means of reporting, Twitter as an open social network, Twitter as a social SMS, Twitter as a personal brand tool, Twitter as a work tool, Twitter as a public opinion thermometer, Twitter as a platform for real-time interviews and debates, Twitter as a livelihood , Twitter as a large public or private database (Twitter lists), Twitter as a stimulus to creativity, Twitter as a public agenda (politics and Twitter), Twitter as a fanpage, Twitter as a personal page, Twitter as a business promotion element And Twitter as a web symbol 2.0
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.