#lateraltwits 22 Twitter as an open book

This week we've been on two news stories “Pump” que demuestran que Twitter es realmente como un libro abierto.

On the one hand, Mr.. David Bisbal metió la pata hasta el fondo con un tweet en que lamentaba que en Egipto las pirámides no tuviesen visitantes estos días. Of course, con la que está cayendo en Egipto, un comentario tan banal le mereció miles de comentarios y críticas. Obviously, tuvo que retirar el Tweet. Literalmente decía Nunca se han visto las pirámides de Egipto tan poco transitadas, ojalá que pronto se acabe la revuelta”.

On the other hand, el jugador del F.C. Barcelona Gerard Piqué quiso romper la tensión generada por diversos medios que ofrecían hasta 150.000€ por una fotografía del jugador con la cantante Shakira. Lo que hizo fue colgar él mismo la foto en Twitter. In addition to ending “recompensa”, la foto originó una viralidad enorme debido a la presencia de un hombre desconocido con una camisa de cuadros. Si queréis más datos, mirad el hashtag #the right-clicks.

Esta es una de las ventajas y desventajas de Twitter. Being an open book, nuestros tweets tienen que estar bien pensados, ya que por un lado los puede ver todo twittero y por el otro te expones a una viralidad salvaje. En Twitter no vale decir lo que piensas, has de pensar lo que dices; if you don't, preguntádle a Bisbal.

Related posts: In the series "LateralTwits" we have already talked about Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of reporting,Twitter as an open social network, Twitter as a social SMS, Twitter as a personal brand tool, Twitter as a work tool, Twitter as a public opinion thermometer, Twitter as a platform for real-time interviews and debates, Twitter as a livelihood , Twitter as a large public or private database (Twitter lists), Twitter as a stimulus to creativity, Twitter as a public agenda (politics and Twitter), Twitter as a fanpage, Twitter as a personal page, Twitter as a business promotion element, Twitter as a web symbol 2.0 And Twitter as a teaser

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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