#lateraltwits 22 Twitter as an open book

This week we attended two news “bomb” showing that Twitter It's really like an open book.

On the one hand Mr. David Bisbal He goofed up the bottom with a tweet regret that in Egypt the pyramids did not have visitors these days. Of course, with which it is falling in Egypt, so banal a comment earned him thousands of comments and criticisms. Obviously, I had to remove the Tweet. literally he said “You have never seen the pyramids of Egypt so little traffic, hopefully soon to end the revolt”.

On the other hand, the player F.C. Barcelona Gerard Piqué He wanted to break the tension generated by various means offering up to 150,000 € for a photograph of the player with the singer Shakira. What he did was hang himself photo on Twitter. In addition to ending “reward”, photo caused a huge virality due to the presence of an unknown man with a plaid shirt. If you want more details, Look at the hashtag #eldeloscuadros.

This is one of the advantages and disadvantages of Twitter. Being an open book, our tweets have to be well thought out, because on one side you can see them all twittero and on the other you expose yourself to a wild virality. In Twitter is not worth to say what you think, you have to think what you say; if not, So ask Bisbal.

related posts: In the "LateralTwits" series we've talked about Twitter as a communication medium, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of complaint,Twitter as a social network open, Twitter como SMS social, Twitter as a tool for personal branding, Twitter as a work tool, Twitter as a barometer of public opinion, Twitter as a platform for interviews and debates in real time, Twitter as a way of life , Twitter as a large base of public or private data (Twitter lists), Twitter as a stimulus to creativity, Twitter as public agenda (political and Twitter), Twitter como fanpage, Twitter as a personal page, Twitter as a promotional item for businesses, Twitter as web symbol 2.0 and Twitter como teaser

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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