#lateraltwits 27 Twitter as a fairplay formula (fin de la saga)

Ya hemos hablado más de una vez del famoso fairplay de Twitter. Pero os lo resumo en pocos puntos para una mejor comprensión:

  • Go on and on, you'll be followed. No pretendas tener 1.000 seguidores si no eres famoso y además no sigues a nadie. Lo razonable en esta red de microblogging es tener un equilibrio entre seguidores y seguidos.
  • Da gracias por los RT (retweets) que te hagan. No cuesta nada hacerlo, y fidelizarás mejor a tus seguidores.
  • Si reenvias algo, menciona siempre al autor original del Tweet.
  • Evita respuestas mecánicas en forma de mensaje directo para tus nuevos seguidores. Eso canta de lejos apre-cocinado”. Mejor no hacer nada y, Simply, devolver el “follow”.
  • Si tienes algún amigo despistado que hace tiempo que no publica nada, házle un #ff (follow friday) un viernes cualquiera. Le harás sentir mejor. La fórmula es simple: #ff @guillemrecolons.

Hemos llegado al final de esta serie de 27 apuntes sobre Twitter que se inició el 20 December 2010. No quisiera despedir la serie sin referirme al amigo y sherpa Andrés Pérez Ortega, al que es obligado seguir para encontrar la visión anti-Twitter que más ha hecho por Twitter de la historia: Seguid sin demora a Andrés en su perfil @personal brand And, desde luego, en su Blog.

una imagen sobre fairplay vale más que mil palabras

Here is a list of all #lateraltwits.

Twitter as a means of communication, Twitter as a platform for dialogue, Twitter as a means of information ,Twitter as a means of contact, Twitter as a public forum, Twitter as a means of reporting,Twitter as an open social network, Twitter as a social SMS, Twitter as a personal brand tool, Twitter as a work tool, Twitter as a public opinion thermometer, Twitter as a platform for real-time interviews and debates, Twitter as a livelihood , Twitter as a large public or private database (Twitter lists), Twitter as a stimulus to creativity, Twitter as a public agenda (politics and Twitter), Twitter as a fanpage, Twitter as a personal page, Twitter as a business promotion element, Twitter as a web symbol 2.0, Twitter as a teaser, Twitter como un libro abierto, Twitter as an error, Twitter as a witness from day to day, Twitter as a referral forum And Twitter as a means of recruiting people

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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2 thoughts on "#lateraltwits 27 Twitter as a fairplay formula (fin de la saga)”

  1. Es una lástima que acabe la serie, espero que con la evolución natural de Twitter este blog pueda seguir publicando “lateraltwits”. In any case, les felicito por haber relatado la experiencia en Twitter, es una serie original que tiene poco que ver con losmanualesque corren por ahí de falsos gurús.

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