Limitation of thought

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Edward De Bono Perhaps this time crisis allow us to recover old values we had hidden in a drawer. The phase of the runaway growth of our economy in recent 30 years comes to an end. Nothing is so easy now, but you have to see the positive side: desenpolvemos possibly the culture of effort, something very useful for generating new ideas (among many other things).

I include in this post Quote Thinker Edward de Bono guys at 2004, entitled 8 = 6+2, referred to limitation of thought the lack of interest to continue looking for alternative answers after a first accurate answer. Bono insists on the need for not stay with the first answer, keep looking, to look elsewhere. The applications of this thinking maverick give excellent results in fields such as political, the business management or the sport. There goes the quote:

Most people can not distinguish between: 6 +2 = 8 and 8 = 6 +2. The difference can be quite important. The amount of 6 and 2 He will always lead us 8. However, 8 It may be composed of other combinations other than 6 and 2 (5 +3, 4 +4, 7 +1).

Why is this important? Because people start to believe that you have the answer “right” no need to think that we will get further details. Having the correct answer means you do not have to hear other answers, since they can never be certain. The result is a severe limitation in thought. Edward de Bono 8 guys at 2004

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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