This is my last post of the year, and it's time to take stock of the best of 2019 trends. Articles, books, events, videos, ideas…
2019 I thought it was an excellent year, where they've emerged new professionals and have consolidated new formats.
In terms of content, has been such the avalanche of fake "experts" in personal branding, that there has been a lot of talk again about the foundations of the personal brand and its management process, Personal branding.
Separating the grain from the straw is getting a little more complicated, as many naive people are seduced by young "gurus" of 20 year-olds who promise to make millions as they tell it in a pompous video on Instagram uploaded to the hood of a Ferrari.
Also the decision of some social networks eliminate likes will change the way many people will "consume" networks, giving more importance to the fund than to the form.
I agree with Neus Arqués that the verb of the year has been "reinventing”, which puts The Staff Branding in a very advantageous position.
If you have little time, I invite you to watch this one-minute summary video:
- The best of 2019 -the way I look at it, of course- Personal Branding
- 37 personally branded items you can't overlook
- 1- do not give much importance. Elena Arnaiz
- 2- Five reasons you don't sell. Francisco Alcaide
- 3- Do you give enough importance to your talent? Paloma Grijota
- 4- How to make life easier for people (and get hired or count on you). David Barreda
- 5- 20 ideas about communication to consider in 2020. Cristina Aced
- 6- Personal brand: what still holds you back. Andrés Pérez Ortega
- 7- Transformative learning environments. Transiting maturities. Laura Rosillo
- 8- Why be highly effective? Pablo Adán says
- 9- Without a community of real influence, your Personal Brand can't move forward. Eva Collado
- 10- In defense of personal branding. Vladimir Estrada
- 11- Personal brand: how to empower it by creating and managing communities on Twitter? Ylse Roa
- 12- Personal Branding World. Fran Segarra
- 13- Reinvention and Personal Branding. Neus Arques
- 14- Disruption. Enrique Cejudo
- 15- How to explain that you want to change and show your potential. Arancha Ruiz
- 16- Being an Attitude, Being the Future. Ivan Diaz
- 17- Vulnerability and Creativity: The most personal of your brand. Cristina Mulero
- 18- Employer Branding and Personal Branding: An Inseparable Union. Hector Jimenez
- 19- Take care of your brand health. Paula Fernández-Ochoa
- 20- Imposter Syndrome. Xavi Roca
- 21- How social cooling affects your personal brand? Ilana Berenholc
- 22- Principles of a successful personal brand. Oscar Del Santo
- 23- How to surf in the economic slowdown, digital transformation and stay on the wave. Marta Mouliaa
- 24- The bad footprint of a personal brand and its dangers. Claudio Inacio
- 25- Your purpose, your happiness. Alicia Linares
- 26- Do you want to climb to the top of your personal brand? Jordi Collell
- 27- 10 concepts that will make a difference for your personal brand. Nancy Vazquez
- 28- 15 Disney phrases that will help you define your Personal Brand. Nilton Navarro
- 29- Talk to the camera: 5 tricks I've learned on TV. Alicia Ro
- 30- Against digital waste. Joan Clotet
- 31- First step in the Personal Brand: The Purpose. Carola Morato
- 32- In selection of people, first kindness and then talent: 10 measures to attract workers. Alfonso Alcántara
- 33- When the complaint sinks you (professionally). Meme Romero
- 34- Drawing ideas, tools for learning, predictions of the future of work. Ricard Lloria
- 35- What Personal Brand Strategies Can You Apply? Mireya Trias
- 36- Personal Brand with Digital Leadership. Ronald Durán
- 37- Four keys to simplifying your communication. angels Antón
- 12 Recommended books
- 1- Monetízate. Andrés Pérez Ortega. Alienta, January 2019
- 2- El mundo cambia, ¿y tú?. Eva Collado Durán. Alienta, March 2019
- 3- Y tú, ¿qué marca eres?: 20 keys to managing your personal reputation. Neus Arques. Alienta, April 2019
- 4- The 12 only ways to attract customers. Monica Mendoza. Alienta, April 2019
- 5- Mundo de Valientes. Ami Bondia. Red circle, April 2019
- 6- SOS. I have a Toxic Chief. Pablo Adán Micó. RC Books, June 2019
- 7- I'm ready. Raquel Gómez. Conecta, August 2019
- 8- Now or never. Arancha Ruiz. Conecta, October 2019
- 9- Scary-Stypt Hypoline. Natalia Gómez del Pozuelo. Empresa Activa, October 2019
- 10- The four steps. Jordi Collell. Profit, November 2019
- 11- Fourth and half contacts. Juan Martínez de Salinas. Rasche, November 2019
- 12- Dream like Luther King, talks like Obama, command without command and be yourself. Luis Bassat. Editorial Platform, January 2020
- 3 recommended ebooks
- The take-off of the live video
- Two events that are already a classic in Personal Branding
- The 14 guillemrecolons.com most read post 2019
The best of 2019 -the way I look at it, of course- Personal Branding
37 personally branded items you can't overlook
Go ahead that the order of the articles is irrelevant.
1- do not give much importance. Elena Arnaiz
There are few such exquisite ways of talking about the value proposition through a painful and necessary reflection like "don't get so important". We tend to think that this personal brand is about talking about us, of our pompous titles, our experience. Elena on the nail; this staff branding thing is talking about how you're going to improve the life you're in front of.
2- Five reasons you don't sell. Francisco Alcaide
Paco it's direct, Incisor: "Life is about to sell. You know you're doing things right when you're selling: you're either selling or you're failing”. In the post, reviews product, branding, visibility, communication and networking as possible reasons that prevent you from being able to sell what you offer. To expand each of the five points, facilitates reinforcement links.
3- Do you give enough importance to your talent? Paloma Grijota
Following a trip to Finland, Pigeon discovered that Finns are very proud of their landscapes and their country, but they don't think this matters to those out there. This is the trigger of a post that delves into the need to believe our talent to project it in the best way, avoiding a social compliance syndrome such as the one derived from Solomon Asch experiment.
4- How to make life easier for people (and get hired or count on you). David Barreda
How do you know if you read this blog frequently, I have a weakness for everything related to the value proposition. And here, David he treats her like everything he does, accurately, rigor and creativity. True, many have a hard time identifying what I call "the relevant difference", and David proposes to find the solution by defining the kind of work we do, the problems we solve and the joys we bring.
5- 20 ideas about communication to consider in 2020. Cristina Aced
In this compilation, Cristina deals with issues related to: internal communication, liquid communication, branded content, digital narratives, storytelling transmedia, Personal Branding, employee advocacy programs, influencers and big data / artificial intelligence. He also talks about polarization in social media: or they love you or they hate you. In each of the themes, Cristina provides us with valuable links to know more.
6- Personal brand: what still holds you back. Andrés Pérez Ortega
Good post Andrés that starts from a simple and somewhat hurtful idea: what slows the development of our personal brand is within us. You don't have to look it out. And he's right., that's solved with a full-fledd SDAF. It holds us back to comfort, we think that branding is left for companies, we suffered fear of standing out, also to change. Definitely, it seems that we've decided not to increase our options, nor our ability to choose and, therefore our FREEDOM.
7- Transformative learning environments. Transiting maturities. Laura Rosillo
Laura continues to illuminate the path of professionals senior, putting them in value and giving them strategic lines and tools to combat ageism. In this post, very brief, the author is about the topic that with age decreases “fluid intelligence” (the one that helps us solve new problems) and the call increases “crystallized intelligence” (which refers to our mastery of a particular subject matter).
8- Why be highly effective? Pablo Adán says
Following the preparation of his new book "SOS, I have a toxic boss" that we talked about later, Pablo an interesting dilemma arises. Analyze the 7 principles of highly effective people Covey and confronts them with the highly toxic leader. Not only that, it simulates a toxic boss's reading of each of the 7 Covey's principles, tailored to it and according to that altered inner look.
How right my colleague is -- and yet friend- Eva by highlighting the importance of choosing our fellow travelers. The old African proverb says it: alone we got there before, accompanied we got further. In this post, very complete, the author deals with mistakes that prevent creating a community of influence. It also gives the keys a community of authentic and real influence, and much more.
10- In defense of personal branding. Vladimir Estrada
More than a post, it's a rehearsal, sort of a doctoral thesis. The Professor Estrada is the living hemerothek of personal branding, and maybe one of the most memory-minded people I've ever met. I had the pleasure of seating with him for a few hours in Santiago (Dominican Republic) and confirm that this is someone exceptional. These posts, published in Soymimarca, are the answer to an article by his Cuban compatriot Amalio Rey.
Ylse doesn't write much on his blog, But when he does, marring. This is a master-post of the best I have ever read about Twitter management and its advantages for our personal brand. It's a personal journey to immerse yourself in the virtual community, in the keys to strategic management of Twitter. It also deals with what shouldn't be done there, and he explains it with infographics.
12- Personal Branding World. Fran Segarra
Fran is a generous person. If you still doubt it, read this post. The author gives a tool to all those who, from anywhere in the world, want to find a consultant at Personal Branding. Or for those "of the tribe" who want to find a colleague for collaborative work. To this end, what better than to create a map that places all the specialists in Spain and LATAM.
13- Reinvention and Personal Branding. Neus Arques
Brief but full of intensity, this post Nose delve into a great idea: We don't have to be faithful to the person we were. You don't need to build the museum of our personal brand. Our brand evolves with us and we choose how. Don't you think it's a powerful idea? And I don't think this is against coherence. When I see a friend after 20 years old , I don't expect to see the same person.
14- Disruption. Enrique Cejudo
If this were the Oscars, Enrique would certainly be the revelation actor 2019. As an expert in job orientation, the personal branding subject passed it with honor senrols. In this post, the author remembers that some obsess edising to be original, when what really matters is being helpful. Disruption yes, But meaningfully, with value proposition, offering something useful, not "disruption".
15- How to explain that you want to change and show your potential. Arancha Ruiz
Sometimes it's not about fear of change, but pure ignorance of the process. In this post, Arancha analyses the reasons for the frustration of certain candidates when they don't perform well with the competencies, with the experience or values that companies seek. And he invites us to try "other boxes", putting some interesting examples of well-known people who looked like they were typecast.
16- Being an Attitude, Being the Future. Ivan Diaz
The Soul of Grávita, Ivan Diaz, has achieved with its fresh and valuable language the blog award for the best blog for Branzai. In this post, the author analyses attitudes, goals, and how a brand has got half the world to recite "There is no planet B", Ecoalf's tagline. People can also champion a powerful idea and transfer it to society for a contagious effect.
17- Vulnerability and Creativity: The most personal of your brand. Cristina Mulero
"No creativity without vulnerability". And from that idea, Cristina develops an argument whereby we won't be able to offer that which really makes us unique if we don't let our creativity emerge, And this is only possible, through vulnerability. I could not agree more, This is vulnerability is already the secret quality of the new leadership.
18- Employer Branding and Personal Branding: An Inseparable Union. Hector Jimenez
Hector usually discuss the topics of his personal brand blog with the authority of experience. In this article, has joined two ideas that should never be considered separate: employer branding as a human capital loyalty strategy, and personal brand. Organizations need people to make sense of corporate values and the connection with markets.
19- Take care of your brand health. Paula Fernández-Ochoa
I'd say 2019 has consolidated Paula as one of the leading experts in Legal Marketing and Personal Branding in high-competition environments. In the background a career is a career in the background, contemplating stage victories but also low moments. In the article, Paula draws work stress as one of the big obstacles to jumping in developing a personal brand.
20- Imposter Syndrome. Xavi Roca
After talking Solomon Asch and his experiment on social conformity, Xavi Roca reminds us of a parallel syndrome, also treated by Paloma Grijota in his post mentioned here: the fear of not living up to it, to be unprepared, to not be good enough. To have the feeling of being a fraud, an imposter. Xavi refers to the expert Valerie Young to offer prescriptions that help overcome the syndrome.
Following Mark Zuckerberg's testimony before the United States Senate on the Cambridge Analytica case, Ilana develops the idea of social cooling. Try that by feeling that they are being watched, people change their behavior. China's new social credit system will target good citizens. We are living a "Black mirror" real, and the author explains how that affects our brand.
22- Principles of a successful personal brand. Oscar Del Santo
Oscar was one of my teachers when I started this personal brand thing. And this post, synthetic but direct, proves I'm not wrong. Defines 4 principles of a brand's success: Part of setting up an attractive and engaging image. Keep building credibility, with generating enthusiasm around yourself and your projects and gaining strategic contacts (or practice networking).
23- How to surf in the economic slowdown, digital transformation and stay on the wave. Marta Mouliaa
This year I have had the honor of meeting personally Marta, and I assure you she's the most generous professional on the network. Especially for those looking for work. In this article, the author answers the question of how are the Administrations responding in Spain, organizations and the people who are part of the economic and social ecosystem to this change from Era?
24- The bad footprint of a personal brand and its dangers. Claudio Inacio
I recognize that this post Cláudio made me think of humanity and its possible extinction. Start with a personal story (the truth, magnificent and exciting) to conclude that we can't say whatever we want. And the author gives us unpayable advice: If what you're going to say isn't true, neither good nor even is not useful, Why are you going to say it? A brief but incisive post, vitamins for the soul.
25- Your purpose, your happiness. Alicia Linares
The activity of Alicia on Monday Happy Monday didn't give him truce, and has only posted a post on his blog this 2019. One, but with enough courage and intellectual burden. to get started, asks us: why not go in search of longed-for happiness if we know how to go to it? And even more can you imagine being able to find what gives you that inner well-being? In that direction, that purpose? With that great why?
26- Do you want to climb to the top of your personal brand? Jordi Collell
In this post, posted on LinkedIn, George part of the idea that our life may seem an insignificance, But it's unique, no one has lived it for us, nor will it, and that's what creates our greatness… and our misery. The author defines the moments of a life that shape our DNA, the one that takes us to the top of our brand, and to do that he recreates some moments of his career.
27- 10 concepts that will make a difference for your personal brand. Nancy Vazquez
Nancy, from Soymimarca's blog, creates a journey of 10 steps to help us differentiate ourselves: Communication, authenticity, Process, Management, humanization, "uniqueness", identity, relations, connection and integration. Each of the processes is accompanied by a insight Powerful. Nancy, just like Jordi, reminds us that every personal brand management case is unique, and requires different efforts.
I must say that only Nilton I could write this article. He is one of the best content curators on the network. 2019 has seen his blog born, something many of us expected. This article is a pause along the way, a verge in the desert. Nilton likes to make things easy and use recognizable hooks, and Disney gives a lot of itself: "Don't let anyone define your limits. The only limit is your soul" (Ratatouille).
29- Talk to the camera: 5 tricks I've learned on TV. Alicia Ro
Alicia writes little on his blog, and when she does it's because she's sure to bring a lot of value. In our personal brand communication phase, who raises his hand who doesn't think he can learn a lot from this woman in his advice in front of a camera. Smile, speak a simple language, use short, simple sentences, be brief and hold your eyes are these keys to communicate.
30- Against digital waste. Joan Clotet
The digital humanist Joan Clotet is one of the greatest experts in personal branding. Each post of your blog is an open window to new opportunities. In this article, based on a letter from 1962, Joan shares jewels like "work is a state, not a place", "Time and attention are money", "Take care not to occupy", "Leaves a good impression by stopping printing", "don't be digital diogenes" or "no one is as good as everyone together".
31- First step in the Personal Brand: The Purpose. Carola Morato
Carola proposes to us that to know the brand we leave we need to first put focus and know our Purpose. And the question here is how to define that purpose, that reason for being, that ikigai. Xavi Roca said in one of his posts on Soymimarca that there are people who do not find that purpose until advanced ages, or even never. As I said Simon Sinek in his TEDx "Golden Circle", why do you wake up every morning?
32- In selection of people, first kindness and then talent: 10 measures to attract workers. Alfonso Alcántara
Well, it was about time someone said it.: First kindness, And then talent. Great post of the few that he gives us every year @yoriento, Alfonso Alcántara's alias. Very useful for those companies that fail to fall in love with their people and attract new candidates. The first step he proposes is to "define and measure happiness in the company", which, although it seems logical, few do.
33- When the complaint sinks you (professionally). Meme Romero
Meme writes a perfect biography of the "hommo quejicus" very abundant in the working environment. Responds to a profile: more of 40 years old , fired from a company, and focuses their conversations on complaints, the excuses, regrets and other series of misfortunes that justify the injustice of his position as unemployed. And the author offers us several strategies to move from complaint to value creation.
34- Drawing ideas, tools for learning, predictions of the future of work. Ricard Lloria
Sometimes I find it hard to spot crazy people like me who enjoy making endless compilations. Ricard it's one of them, great content curator and value contributor. This series of posts offers a huge amount of resources for learning, in a really considerable effort in terms of structure and order of each subject. We could say that the one who doesn't want to learn today is because he doesn't want.
35- What Personal Brand Strategies Can You Apply? Mireya Trias
Mireya is another generous soul of staff branding. Each of your posts is accompanied by the corresponding podcast and also video. In this post the author recommends a set of strategies to manage our personal brand. Meet, tell our story, set goals, identify our target audience, spread our message and customize as much as we can to leave a unique footprint.
36- Personal Brand with Digital Leadership. Ronald Durán
Ronald is one of our digital experts from which we have a lot to learn. In this post, Besides, the author gives us a spectacular and practical infographic that summarizes what a digital brand is and how we should manage leadership in digital environments. The article discusses four phases to achieve this: lead with digitization, hyper-collaboration, identify talent and digital E-Learning.
37- Four keys to simplifying your communication. angels Antón
As a good journalist, to Àngels you are particularly concerned about the area of communication of our personal brand. And in this post, details four key aspects to consider to improve the way we relate. Avoid technicalities, discard abstract terms, use similes and metaphors to simplify and avoid explaining absolutely everything. I could not agree more. And if you don't want to read it, watch it on video.
12 Recommended books
By order of publication date
1- Monetízate. Andrés Pérez Ortega. Alienta, January 2019
This was the first year release. And with this gone five, that make Andrew the greatest personal brand publishing author. I share Alberto Martínez's review on Amazon: "It is a pleasure to read Andrew, very clear, very direct, very to the point and takes you to immediate action, has helped me a lot above all to make stronger the professional mentality offering his current services vs the employee mentality he had in the past, I recommend it to anyone who wants an effective guide to monetize your life experience."
2- El mundo cambia, ¿y tú?. Eva Collado Durán. Alienta, March 2019
Eva introduced her second book in a big way after "Marca eres tú” (Rasche, 2015). I adhere to the review of the great Victor Candel: "A lot is talked about digitization and digital transformation today, focusing exclusively on process automation, acquisition of technology or tools, and ignoring what's really important, that this is a process of managing people's change.
Eva's book helps the reader learn about the changes that have occurred in recent years in the labor market and companies, how to manage and deal with this change as a professional, and to know what skills are required today from a professional to be able to develop them. A practical book, easy to read and close language that I'm sure will become a new bestseller of Encourage."
3- Y tú, ¿qué marca eres?: 20 keys to managing your personal reputation. Neus Arques. Alienta, April 2019
A revised and expanded edition of Neus' original 2005, that make her the first author to publish about personal brand in Spanish. I subscribe to the review of Andrés Pérez Ortega:
"Neus opened a path that others simply follow. Fifteen years ago, brand and person associate turned you into a kind of Evil Doctor who intended to cosify humans. But Neus got the opposite., customize to brands.
Today, his book And you, ¿qué marca eres? remains a reference and has not lost an inch of value to those of us who are dedicated to this. That's what happens when you extract the essence and don't stay on the surface."
4- The 12 only ways to attract customers. Monica Mendoza. Alienta, April 2019
Monica's third book talks about what she dominates like no one else: sales, emotional intelligence, motivation. I share the review of the announcer Javier Cárdenas:
"Monica's business advice is easily applicable in daily life, and help us analyze and take advantage of the sales market around us that, sometimes, has trick. It has all the commercial and communicative skills that make it a true marketing and sales benchmark".
5- Mundo de Valientes. Ami Bondia. Red circle, April 2019
"Meeting Ami Bondía is an opportunity for all those people who have given up hope of making their dreams. This book is an example of life experiences and experiences, failures, success, but above all the beauty of the human being. “World of brave people” teaches you what you might be capable of because it offers you all the tools to achieve your goals in this digital age through personal branding, emotional intelligence, positive attitude and great communication. Thank you Ami. I recommend it."
6- SOS. I have a Toxic Chief. Pablo Adán Micó. RC Books, June 2019
Pablo, author of "The Challenge" and many other books, wanted to gather his experiences in organizations, and especially identify that style of leadership that so abounds: the toxic chief's.
Everyone we've lived with bosses (or partners) toxics we have always wanted to explain... And we've lacked courage. Paul has studied it thoroughly, has been documented as it always does, and has even launched a little online research to gather more data on this abounding specimen (a 50% of all the bosses are toxic) and that erodes business leadership.
7- I'm ready. Raquel Gómez. Conecta, August 2019
From Colombia, Rachel's second book after "How to sell your Personal Brand”. The truth is that I've enjoyed your reading, very simple in identifying the problems that hold us back and providing the solutions. I collect the review of Juan David Aristizabal:
“The difference between people who shine and excel who are simply dedicated to surviving in their workplace is that the former are people who make things happen, they're ready because they're being prepared. I'm ready! is a book recommended for all those who want to find answers for their professional reinvention and turn every act of their life into an act of artists, whatever your job and job”.
8- Now or never. Arancha Ruiz. Conecta, October 2019
Arancha's third book addresses fears. So it looks like one more. But it tells our brakes through stories, I would almost say case studies. And that makes it more interesting. In addition, Arancha likes to test the reader with exercises, And they're good. I read Ari Belver's review:
"I loved reading it. It explains in a very easy and clear way which brakes limit us and which levers we can use to act and ask. Stories catch you. You look very well known in one of them. It doesn't leave you indifferent."
9- Scary-Stypt Hypoline. Natalia Gómez del Pozuelo. Empresa Activa, October 2019
I must confess that Natalia she's one of my favorite writers. This time it has tried a new format: it's a comic book and it's a rehearsal. They can be consumed at the same time, or first one format and at the end of the other. It's also about fears. I agree with Bruno Ruiz-Nicoli's review:
"I worked for years in a multinational and have seen myself identified more than once in the episodes that the book talks about. Because who hasn't ever screwed up in a project or a presentation to a client? The book illustrates and dismantles these processes, reactions and judgments, and provides tools to manage them."
10- The four steps. Jordi Collell. Profit, November 2019
Jordi's second book starts with a mantra: each trip begins by climbing a first step. Jordi develops the process of managing a personal brand through the history of Martín.
Martin wants to run for mayor, but because of his absence from the village for a long time, is a perfect stranger. That turns story into a full-blown professional reinvention.
11- Fourth and half contacts. Juan Martínez de Salinas. Rasche, November 2019
He hadn't finished presenting his first book "Exercise Your Talent", Juan had to face the release of this dedicated work 100% networking.
I agree with Elena in her assessment: "Frequently, we hear that a big part of good access to the labour market is managing our network of contacts. But we don't know exactly how to start management, who to contact, what message to convey and how to structure it.
Juan Martínez de Salinas explains in great detail how to start , Plan, structure and organize the management of our network of contacts. What message and how to say it. A must-have guide, very well structured. To buy, read and have at home, without a doubt."
12- Dream like Luther King, talks like Obama, command without command and be yourself. Luis Bassat. Editorial Platform, January 2020
Advertisers always like to defy logic, and from here to my old boss, Luis Bassat, created a title as long as it is powerful and evocative. It was the surprise of the Christmas holidays to receive an anonymous package in the office, open it and discover this little work of art by one of the greats of communication.
The book contains a generous epilogue (A 60 pages) And awesome, by Vicen-Villatoro, a little gem that complements a work -- for me- Paradox (even if the author does not mention it). And there are other surprises, like the many testimonies of professionals that Louis "commanded without command".
3 recommended ebooks
1- Workbook de Personal Branding. Cláudio Inácio and Andrés Pérez Ortega
This is not a theoretical manual, is an exercise manual where the creators of Street Personal Branding have turned their knowledge in a practical way so that whoever reads the workbook can just take action.
Although it has a symbolic cost, investment is profitable, as the exercises lead directly to the implementation of an operational plan for the management of the personal brand.
2- Employee Advocacy programs: Los embajadores de marca de la casa. Guillem Recolons
This ebook, for free download, it's useful for companies that want to find new ways to build their talent, attract the new, and clearly improve the scope and engagement of your corporate communication.
3- Nine: Let your talent flow. Soymimarca, several authors
Soymimarca already publishes its ninth compilation ebook with the highlighted posts of the year. This time, the prologue is by Elena Arnaiz, and Vladimir Estrada participate, Fran Segarra, Pablo Adán says, Guillem Recolons, Nancy Vazquez, Paula Fernández-Ochoa, Eva Collado and María A. Sánchez.
It is obtained in free download by subscription to the Blog Soymimarca in this link. By the way, from Soymimarca we are asking if you think it's a good idea that the edition of the 10 years old , to the 2020, be printed. you care to answer this short survey?
The take-off of the live video
As I was already advancing in previous years, the video is imposed. And the take-off of the live video is unbeatable. If it's been a while Alex Lopez got ahead of everyone with their live periscope/Twitter on Sunday afternoons, now we find many who have been animated with the format.
Dr. Natalia Wiechowski in her direct on Linkedin
I followed with great interest this Polish sociologist based in Germany, that gives us a few direct but great value in Linkedin. I recommend following it so that this network warns you every time it goes live.
Your specialty: personal branding, aimed especially at coaches and consultants, and with very particular and valuable advice. It emits in a fluid and very easy to understand English, and answers all the comments and questions that can be asked through the chat. A discovery. Congratulations, Natalia!
Two events that are already a classic in Personal Branding
Daniela Viek is the creator of this personal branding congress. Initially in Portuguese, in the edition 2018 moved to Mexico. And this 2019 has unfolded, conducting non-simultaneous events in Brazil (presential) and Mexico (online).
This year I had the honor of participating with Alan Urbina, Nancy Vazquez, Daniela Viek, Gaby Alviso, Gustavo Nolasco, Esteban Villagómez, Xiomara Zetina, Mayte Calva and Leo Larrea. Being a private paid event, we don't have any links available from the interventions.
Personal Branding Lab Day 2019: Boosting your personal brand
The 14 December came the 5th edition of the congress, with participation of about 60 people between papers, roundtables and short-format videos. Masterfully driven by Alicia Ro and Nilton Navarro. Moved in networks impeccably by Francis Garcia Cedeño, Javi Layunta, Heidi Mora and Cristina Ballester.
This time, the operations center was Infojobs' new office in Barcelona. It was a memorable day, where the roundtable format was released, very interesting to get to know in depth different views on a topic.
Here we have the table of participants:
And here's the video that collects the presentations and round tables:
And also don't forget to check the Personal Branding Lab Day YouTube channel to see the 30 short videos that add a lot of value to congress.
All interventions, one by one:
- Africa Lucena compares to Marie Kondo (the magic of order) with the personal brand
- Alan Urbina Tried the importance of soft skills in personal branding
- Alex Duran talked about the reasons justifying aversion to personal branding
- Alex Lopez He told us about the top five points to prospect and sell on Linkedin
- Alicia Linares He told us about leadership and personal branding
- Alfonso Alcántara dealt with the way motivate the professionals of an organization
- Alfredo Vela dealt with 10 transformations that every professional should undertake
- Almudena Lobato titled his intervention “Your personal brand talks about you”
- Amalia Lopez Sidewalk I'm talking about personal branding for public administration professionals
- Ami Bondia invited us to live bravely in the digital age
- Andrés Pérez Ortega treated the personal brand as a marketing tool
- angels Antón talked about 3 tricks to adapt your personal brand to the new challenges of the S. XXI
- Arancha Ruiz encouraged us to boost our brand, Now or never!
- Carola Morato talked about that working personal brand in the company doesn't just benefit the employee
- Claudio Inacio He told us about how a blog can help us boost our brand
- Daniela Viek He told us about how to have a strong personal brand in a liquid world
- David Barreda dealt with a novel issue: Sustainable Personal Branding (with the person)
- Enrique Cejudo tells us a very personal story about Valverde del Camino and Uncle Chechu
- Fran Segarra dealt with the how to work introspection on a personal brandstrategy
- Gabriel Patrizzi stated that a reliable personal brand must be generating own content
- Hector Jimenez talked about the need to work together to raise the level of professionalism
- Helena Casas told us about the Solomon Asch on social compliance
- Ilana Berenholc explained how to manage our professional image 4.0
- Jane's Trunk unveiled the way give feedback to be a leader
- Javier Zamora talked about how professionals outside the sport manage their brand
- Johnny Durán talked about 5 keys to enhancing our personal brand in a holistic way
- Jordi Collell told us about his new personal brand book, “The four steps”
- Juan Martinez tried to how to boost our brand while you're looking for a job
- Laura Chica told us about the balance between who we are and what we do
- Laura Ferrera try 10 questions that will help you boost your personal brand
- Mar Castro dealt with the Netiquette, presence, authenticity and consistency in the network
- Mario López Guerrero He told us about the idea of jumping for visibility and turning it into relationships
- Meme Romero told us about the more widespread myths about personal branding
- REDONDA TABLE 1: Joan Clotet, Elena Arnaiz, Eva Collado, Celia Hil and Guillem Recolons: Boost your brand so robots don't dominate you
- REDONDA TABLE 2: Cristina Mulero, Guzman Martinez, María A. Sánchez, Fabián González: Personal brand vs Digital Marketing
- Mireya Trias responds to Do you know how to position your personal brand properly?
- Monica Mendoza Tried how to sell our personal brand
- Nancy Vazquez He told us about increase the value of our personal brand
- Neus Arques developed his talk around the brand of creative people
- Pablo Adán says recommends us maintain a critical spirit with positivism
- Paula Fernández-Ochoa dealt with its star theme: how to take care of the health of our brand
- Raquel Gómez wondered: When a professional can say I'm ready!
- Raquel Roca He told us about why and why of the generation of our personal branding
- dew Ames tried to the importance of networking
- Ronald Durán asks us how we want to be remembered and why
- Rubén Montesinos He told us about the need to be good… And look like it
- Silvia Saucedo Tried 3 actions to avoid to boost personal branding
- Vladimir Estrada I was speechless, we shared a PPT “You are right, we are brands”
- Xavi Roca titled his talk with the name of his book: Desmárcate
- Ylse Roa He told us about opportunities to be visible, recognized and chosen
The 14 guillemrecolons.com most read post 2019
Between the 52 post to the public each year, they represent (dispensing with Google Analytics) the best of 2019 Personal Branding in my digital home. happy reading!
- brands, increasingly personal
- Por qué la combinación de Employee Advocacy y Social Selling es imbatible para la empresa
- Getting an invisible personal brand
- #ExecutiveBranding Three types of managers according to their visibility
- 10 ideas worth spreading (10 speakers, better)
- What drives social conformity? (Asch's experiment)
- Your digital identity is not created, it reflects
- Hello Company did you know that your people are your brand?
- Personal storytelling: how far should I expose myself on social media?
- 18 books in Spanish to effectively manage your personal brand
- C'mon, What's going on in Spain with the seniors?
- Is there a recession coming? it's the best time to stop being a white mark
- Personal Branding and Linkedin: made for each other
- Trends: 2020 Personal Branding
I hope this article: “The best of 2019 trends" has been helpful to you. If you think I've left any important articles or information on this subject, i beg you to tell me in the contact section.
I'll meet you next week with the post. "The worst thing about 2019 trends”.