It is a question that I have made many times, I've done many times . And now I throw: Should I care what other people think of you?
Internet is a place where you can find everything. And between all, Lately I've seen many videos, infographics, phrases, They invite you to be yourself forgetting what others think and say about you.
From an existential point of view, could agree: what others think and tell me I can import a damn. But, What happens from the point of view of our personal brand?
What other people think of you, How does it affect your personal brand?
If you're a scientist, and against all odds you have achieved a major achievement (Nobel, for example), what they think or say about you may be irrelevant. But if you're that same scientist on the principles of his career seeking funding for a project, relevancy is high.
That of “live your life no matter what they say about you” It is valid when you've reached the zenith of your career, but not when you depend on customers, investors, contributors, prescribers, bosses…
Not knowing what your boss thinks or says about you puts you at a disadvantage. Not knowing the impression left by your fingerprint to a recruiter while looking for work is a weak point. Not knowing what a customer thinks, a collaborator, a partner, can be deadly to your career, and your personal brand.
without obsessing, ask for feedback in perspective is a healthy exercise
I am among those who think that the definition of Jeff Bezos about personal branding “what they say about you when you're not in front” It is pretty accurate. So if you do not know what they say, we will not have a good diagnosis of our personal brand. In other words, we will not know what personal mark we leave.
Ask feedback To them stakeholders which are key to us could help. And a lot. Personal branding is the process of managing our personal brand to go our goals aligned… and those of our customers. So, know your feedback let us know if we are on the right track or are hanging by a thread.
Being authentic means being in pasota. You can have a brand supported by controversy, as he had Risto Mejide. The key is knowing if you know what sustains your brand and if there is a business model behind.
If you do not care what others think or say about you, not you care about your reputation. Beyond you with that, and you know at what point in your life you are. Donald Trump has even had to rectify not see its reputation damaged Should I care what other people think of you? Valóralo. Always depend on who they are “others”.
- Engage to connect: #Networking to project your personal brand - 25 May, 2019
- Your business model: how to move from diagnosis to action plan - 18 May, 2019
- Your social networks are yours, they belong to your personal brand - 10 May, 2019
- What drives social conformity? (Asch's experiment) - 4 May, 2019