Let's be clear, do you think, day by day, the facts are imposed on the said? Me neither. This is the second of the trends I pointed out a few days ago in the post Trends: 2020 Personal Branding. The first, already developed, is The impulse of social conscience and personal brand.
If you have little time, I invite you to watch this one-minute video summary:
- The key is how we develop each experience
- Inspired by real events
- From the data to the story
- When it's the others who sell your services (Testimonies)
- The Magic of Feedback
- Indicators of success
- Live broadcasts
The key is how we develop each experience
Don't say it., Do it. This is the new mantra. This is a change of order. First it's done, then it communicates. Just the opposite of politics, where it's said and not always done.
The good thing about reversing the order is that the action part, from experience, it's already done. First, the facts.
Inspired by real events
Cases with the "real facts- inspired" stamp generate more interest than theoretical exposures. It's good to show your customers' experience once you've helped them solve their problem.
There's a way to explain it classic but masterful, the before and after. And if you can visualize it, Much better.
From the data to the story
Statistics are mere soups of figures if we are not able to turn them into stories.
A couple of years ago I gave a talk at the IE on this topic. We get drunk on data without being able to get us excited and take us into action.
I remember a campaign at the end of the 80 by British Airways. In an investigation they found that it was the airline with the most tickets sold in the world. That data was re-conducted by Saatchi & Saatchi in a direct claim: “The World's favorite airline”. Here's the spot of the campaign awarded in 1989:
When it's the others who sell your services (Testimonies)
Testimony has been used since ancient times. And of course, doesn't just apply to experience with corporate brands, also with people.
Linkedin competency validations, recommendations in this same professional network... If marketing is to expose yourself, branding is getting others to give you recognition, prescribe you, recommend you. That's priceless.. And remember: you never recommend someone who doesn't deserve it: your reputation is at stake.
The Magic of Feedback
The feedback it's opinion on action, And that's why I like. It is not positive to live only guided by the feedback of others, in the end you have to be yourself. But sincere feedback puts us in our place, in the good and the bad.
Positive feedback represents our strengths. And sometimes we're surprised by our own lack of self-esteem. The negative, very interesting, raises our points of improvement and our limitations. I think it's good to meet them..
Indicators of success
Achievements represent our greatest indicators of success. Achieving a goal is an achievement, overcoming it is a chimera. It happens little, But when it happens, let's not be afraid to put it into value.
Infographic formats explain achievements very well, are excellent digital narratives. Follow Alfredo Sailing on Pinterest (9 millions of monthly visits) and you'll see what gives the format.
Do you like challenges? This is one of the good. Today there are multiple offline and online platforms for live broadcasting.
Online, there is no longer a self-respecting network that does not contemplate this format. He started Twitter with Periscope, but today major networks like Facebook, Instagram is, Linkedin, Tik Tok... they've already integrated it.
The direct is like the moment of truth, there's no chance of correcting, it's the lity test. If you want a good example of live on Linkedin, I advise you to follow the doctor Natalia Wiechowski, that airs every week about Personal Branding.
Facts are imposed on the said. I'll wait for you next week analyzing the 3rd trend in Personal Branding for 2020: From being an influencer to being influential.
30 years of #AQAwards, AdQualis Human Results Talent Awards
Last 26 November evening took place the 30th instalment of the AQ Awards at the National Teatre of Catalonia. An event already indispensable in the RR field. Hh. I loved listening to Consuelo Castilla, President of AdQualis, the organizing company, refer to the reason they wear 30 awarding the best talent: gratitude. The awards were presented in six categories:
- General Manager
- HR Director
- Talent Management.
- HR Specialist
- Direction focused on People Development.
- Best practices in RSC
As a publicist, I was very grateful that Estrella Damm was awarded for best practices RSC to the campaign of social conscience “Mediterranean: Another way to live”, a little gem with a great soundtrack. Here you have it:
As an external AdQualis consultant for Executive Branding and Employee Advocacy programs, I liked that Anabel Obeso, responsible for HR Consultants, we will meet all the external consultants in this photograph:
#EquipsSusumen, Creu Roja Catalunya's big initiative
And the 27 November's team Red Cross labour counselors in Catalonia organized a great event for which I had the honor of collaborating with an intervention entitled: “From employees to involved” about the strength of the union of the corporate brand with the personal brand. The best of the morning: re-watch Lara Vidal live, the head of guidance for the Spanish Red Cross, providing content and tools for us to lose the fear of being ambassadors for the brands that move us.