And what brand? Marca eres tú

Index

De AD (digital illiterate) a knowmad
Your best work is the expression of your own person
Stubbornly passionate woman, nearby
Two ideas are clear with Mark is you
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De AD (digital illiterate) a knowmad

Definitely, the world of personal branding is enriched with the entry of Eva. If the biblical Eve was known as the first woman of Eden according to Jewish beliefs, Christian and Muslim, Eva Collado It is one of the consolidated management personal brand or personal branding in recent years brands. As she explains, at one point in his career he realized that his digital illiteracy (like all we are not millennials, or Generation Z) would close the doors of their future and worked thoroughly to become knowmad.

We in this we know that each year are published one or two books for his extraordinary contribution become part of the indispensable library of personal branding.

In this premiere Course 15-16 I am pleased to present a brief overview of "Brand you", the first book of Eva Collado, prologado skillfully by Paco Alcaide and a final snap Raquel Roca, where also there are many and great external collaborations of specialists who define what is for them the personal brand (including a modest my contribution).

Your best work is the expression of your own person

This is one of the concepts that starts the prologue of Francisco Alcaide, and it is difficult not to agree. Referring to the mark 2.0, Alcaide advises that "before making the leap to 2.0 the credibility necessary to have won in the 1.0 ". It is of the phrases that one is glad to read, as it helps to deny that that you can create a brand on the Internet from scratch.

Stubbornly passionate woman, nearby

Eva defines herself as "passionate and close" but I will add it to "obstinately" because the adjective defines very well his way of doing things, his tenacity in getting what is proposed using as a main weapon magic of kindness and permanent smile.

Isn't it?, "Mark will you" is not a personal brand manual use. Of those Hayles, and very good. Eva becomes simply moves advice she has given about personal branding and exposure networks. This is more than a memoir format "if I have done me good possibly you too"

Two ideas are clear with Marca eres tú

1 What you propose is possible

2 Nobody says it is easy or that take little time

I share many things with Eva, including the need that once detected to take charge of our own lives and an important, in his words "the time has come for you to know how valuable you are to others": there is the essence of personal brand management, no se trata de ti, or how well you do, This is what problem you can solve others, the famous value proposition.

I will not reveal content, that's what the book, but I assure you that compiles tips and tools that have never before seen together and explained so naturally and experiential. Besides being a book for anyone who wants to manage their brand and lose the fear of social networks, This book should be required reading for all community managers. Eva detailed protocols that do not usually appear in digital media courses or social marketing, and detailed in language accessible to all, even those who have not yet dared to enter the "conversation" networking markets.

The final part of Marca eres tú details a recommended excellent personal brand management library for those who, like me, I would like the book not end. Marca eres tú, Eva Collado Durán, edita Rasche.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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