Two exceptional things have happened to me this week related to Teacher's Personal Brand. On the one hand, I've met an extraordinary IES teacher. On the other side, I've been able to tell that experience to an expert in personal brand at school, and that's been recorded on a podcast. I recognize it., I'm a lucky guy.
This experience has reinforced the idea that the teacher's personal brand enhances the brilliance of his students and his school. It doesn't matter if it's a school, Institute or University.
If you're short on time, I'll explain in a minute:
- The unstoppable impulse of #CyACartuja, the method of a single teacher
- The Expert in the Teacher's Personal Brand
- Schools: Marketing vs Branding
- The teacher's personal brand brightens students and the school
- A person can destroy a university, but also elevate your brand
- The metaphor of the inflatable castle
The unstoppable impulse of #CyACartuja, the method of a single teacher
I wish I'd had as a teacher José Miguel García Prados, a "outlier", an out-of-the-s-series, a maverick. José Miguel doesn't skip the script, simply adds magic to it.
Its formula is born from its teaching experience in the world of Vocational Training combined with the focus placed on the labor market of its students.
As a good economist specializing in Business Management, José Miguel develops all the contents and concepts to be developed in the Communication and Customer Service curriculum, adapting them to the company of the S.XXI.
He has convinced frontline verbal communication professionals, nonverbal, Blogging, use of email, social media, personal brand and up to 50 issues related to soft skills. He convinced me to give two sessions that were extraordinary of Personal Brand.
The Expert in the Teacher's Personal Brand
Miquel Rossy he's a graphic designer, ex-school teacher, teacher advisor and author of two books on The Teacher's Personal Brand, school. He just pitched."The secret of educational marketing"with Santillana.
He himself defines his work as special. He's been out at a difficult time., Covid, tensioned teachers, complex economic situation… The idea came up with him attending an educational marketing day. There he understood that there is a lot of educational marketing material, but no one listens to the teacher and the Teacher's Personal Brand.
I had the honor of being part of the panel of professionals who accompanied Miquel in the virtual presentation of her book (don't miss it).
Schools: Marketing vs Branding
Miquel comments in interview that schools are more about to trigger one-off marketing actions (open days...) than for a comprehensive branding strategy. And that's how we do. You don't work the brand, nor its purpose, value proposition, nor their people, your ambassadors... Anyway, nothing new under the sun.
The teacher's personal brand brightens students and the school
When I explained to Miquel the case of Professor José Miguel García, I told him that the impetus of the Teacher's Personal Brand is the one that enhances the brand of his students and, Of course, School.
His answer was clear: that's the purpose of the school: make your students shine. What does not seem so clear is that teachers have to be valued to achieve this.
There is also a "gap": many teachers are not yet aware of the importance of managing and projecting their Personal Brand.
A person can destroy a university, but also elevate your brand
We discussed the case of the URJC, when I met a teacher resembing José Miguel, of those that raises brand perception. And it's also true that, Recently, a professor sank the reputation of that university.
People have the power to represent - for better and worse- brands. Miquel recalled the words of my ex-boss Luis Bassat: A Brand is like a Cathedral: you have to lift it stone by stone.
Miquel referred to her meetings with school marketing managers, and commented that these meetings should be attended by teachers, the real ambassadors of the School's Brand.
The metaphor of the inflatable castle
Miquel ended the interview with a metaphor for school principals: The marketing of the immediacy practiced by the Mayr part of schools is like an inflatable castle, the one you stop swollen, the castle vanishes.
With Miquel we will soon have a novelty about The Teacher's Personal Brand from the new ClubHouse platform.
This post is dedicated to those teachers who have not yet worked on their personal branding process, but also for those who have been doing so for years and evangelizing to add their value and values to those of their educational center. Among them, Oscar Del Santo, Vladimir Estrada, Pedro Rojas, Ylse Roa, Jordi Collell and many more!