Invisible personal brand

14 cases invisible personal brand that changed the world

When a career invisible can change history

If not because someone dared to break the rules, we would not be where we are.

It is always difficult to talk about Personal Branding and famous. The bias is large, because people who change the world is confused with others, simply, They are different. I usually say that the difference, irrelevant, It is only pose, lacks value proposition.

That's why I decided a few weeks ago with a small experiment: publish micro-stories “unsung heroes” in a social network not meant for something: Linkedin. The surprise is that the scope of the publications was more than I could hope, and not only that, interaction also generated (engagement).

Maybe it's a hasty conclusion, but the stories, small stories, we like them. And no matter where we find, especially if they accompanied by images that speak alone.

Here we have gorgeous photographs with their little mini-retatos of people who do not appear in the history books but without them many things would not have happened or would have occurred years later. The invisible personal brand may not leave any footprint, but its influence.

Tenzing Norgay

Edmund Hillary y Tenzing Norgay one 1953

Edmund Hillary y Tenzing Norgay one 1953 / Source: Wikimedia Commons

Nepalese Sherpa Tenzing Norgay It was one of the first people to reach the summit of Everest 29 May 1953 junto a Sir Edmund Hillary. Hillary himself and John Hunt, head of the British expedition, They were appointed “Sir” by deed.

Norgay received a simple honorary medal.

Fame, The Power and the Glory are less important than we think. Perhaps Don Quixote had not been anyone without Sancho Panza.

Ruby Bridges

Ruby Bridges

Wikimedia Commons: Ruby Bridges guarded by police officers off school.

In 1960 Ruby Bridges first enters into a white school in New Orleans, starting the integration. Were 6 children admitted but only small Ruby with the support of his mother had the courage to cross the threshold of that door under the hostile gaze of parents of white children that did leave school… Teachers also refused to teach, all but one, Barbara Henry.

A Brazilian general


Why a chief of police and the protesters would be sharing cake between them? This Brazilian general pleaded with protesters not to use violence on his birthday, so they went to buy a cake in place.

Elena Maseras

Elena Maseras


Elena Maseras, Vila-Seca, It was the first Spanish who enrolled at the University 1872, specifically in the Faculty of Medicine of the University of Barcelona. Although there was no express prohibition that would prevent women pursue higher education, It was considered an extravagance, so their presence in the classroom elicited much criticism, which they resulted in the subsequent administrative obstacles.

Bayard Rustin

Bayard Rustin

Source: history/people/martin_luther_king.shtml

While everyone knows Martin Luther King, few know that it was Bayard Rustin which convinced him of the use of nonviolence to defend civil rights. In fact, Rustin was the main organizer of the march on Washington in August 1963.

Wang Weilin

El hombre del tanque

Source: Widener / Associated Press

dubbed “Tank Man“, This could be anonymous hero Wang Weilin, of 19 years old , son of factory workers in Beijing. The 5 June 1989 several tanks who wanted to quell the revolt of Tiananmen Square faced.

We do not know the echo that had this feat. In fact, all the images of that day are banned in China. Nor do we know if Wang was persecuted. We know that China, with the years, It has approved small reforms.

Claudette Colvin

Claudette Colvin

Claudette Colvin

Before the famous Rosa Parks, This girl 15 year name Claudette Colvin, he refused to give up her seat to a white person on a bus in Montgomery (Alabama) on 1955. Of course, He was arrested.

One year later, the judges ruled that state and local laws requiring segregation on buses were unconstitutional Alabama.

Tess Asplund

Tess Asplund

Source: Defiance

In 2016, Nordic Resistance Movement, a Swedish organization known for its violence and opposition to non-white immigration, He was organizing a rally weekend in Borlange to commemorate the International Workers' Day.

Tess Asplund, Swedish anti-racist activist, I got in the way of the neo-Nazi march 300 people and raised a defiant fist before the police evacuated.

Lauren Hill

Lauren Hill


The day of his 18th birthday, Lauren Hill He began to feel ill while playing in a game with her companions. Cáncer cerebral terminal inoperable. Expectation of two years of life. But I had a dream: Back to jump to a basketball court, And he achieve it. A few months later he died.

Ieshia Evans

Ieshia Evans

Taking a Stand in Baton Rouge, por Jonathan Bachman

activist Ieshia Evans It stands firm while offering his hands to be arrested while being charged by riot police during a protest against police brutality against the Police Department in Louisiana Baton Rouge, U.S, yes, 9 July 2016. Photo Jonathan Bachman / Reuters.

Lindsay Hilton

Lindsay Hilton


Lindsay Hilton Canadian can lift 45 Kg. He was born without arms or legs. Also feels passion for swimming, football, hockey and especially rugby. When asked what motivates you and if you feel satisfied or not, Lindsay responds: “I do not want to be good for someone with no arms and legs, I just want to be good”.

Picture award at the World Press Photo 2017 of Darren Calabrese.

Paul Cowan

Paul Cowan

Source: simon-point

In 1990, Paul Cowan, a young executive Saatchi & Saatchi, he decided that his new agency should be the first to advertise on the Berlin Wall. This decision triggered the beginning of the immortality of one of the largest advertising agencies in the world.

The Wright brothers

Wright Brothers


Brothers Wilbur y Orville Wright They got the first manned flight in history a 17 from December 1903, A Kitty Hawk. And the best, they did so with fewer resources than others who were trying at the same time.

Kathrine Switzer

Kathrine Switzer

Source: topic/bostonmarathon

1967, Kathrine Switzer She became the first woman to run a marathon. It was in Boston. In the image, one of the curators tries to stop.

You see. If not because someone, an invisible personal brand, He dared to break the rules, we would not be where we are.

PD: If you have a chance, Do not miss the movie Hidden figures (hidden figures) directed by Theodore Melfi on 2016 and he brushed several Oscars. Tells the untold story of three brilliant African American women scientists who worked at NASA in the early sixties (in full career space, and also in the middle of the fight for civil rights for black Americans) in the ambitious project of launching the astronaut John Glenn.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

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17 replies
  1. Ricardo
    Ricardo says:

    Good article. I imagine it is impossible that no one missing, but I missed Hamilton Naki, black surgeon whose role was essential in the first heart transplant in apartheid South Africa.


    Good morning Guillem,
    great article. Often people more personal brand are not the best known.
    This summer saw the film on a plane and I loved figures hidden, because it relates very well as certain people despite the difficulties of the time or people will not surrender and moved.
    A hug,

  3. Josep Serra
    Josep Serra says:

    In most of these cases, someone dared to violate the law, to win rights. There was a collision between what was real and what was legal.
    Therefore, rights historically have been granted ….. They have conquered through struggle…. in these cases well illustrated, through peaceful struggle.
    To think.

  4. Raquel
    Raquel says:

    Guillem, inspiring article, cutting wings excuses and victimhood, where sometimes I find no support to take the next step and position myself in the complacent inaction. Gratitude


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