Personal Online brand do you dare to choose the black pill?

Morpheus offers Neo a choice between blue or red pill. Blue will allow you to forget sorrows and stay in virtual reality, while the red one will free him from it and lead him into the painful and cruel real world... do you remember The Matrix?

Have passed 20 years old . And now the real world and the virtual world have merged, offering the best of each... and sometimes also the worst do we accept it? Now there's only one pill, the black one dare you take it?

If you have little time I invite you to watch this video-summary:

Personal Online brand embraces the good side of the black pill

First of all, Personal Online Brand is a Congress. And as the name suggests, is online. Covid19 has rethought many things, and among them is familiarity with the virtual, interactive, digital, but real. A perfect mix, a black pill that wasn't available in 1999, when The Matrix premiered.

Virtual should not be synonymous with poor. The Quality it's also online. Because Personal Online Brand it's a paid congress. We have brought together people with a lot of experience in managing large online communities from multiple platforms. They know how a successful broadcast works. Most important, Know add value.

We have brought together professionals who understand the personal brand management process as a Iceberg, from self-knowledge to the communication plan, going through the design of the personal strategy.

The value proposition of the Personal Online Brand congress

There's something important: who organize and manage this congress have after themselves years of experience in personal branding, digital marketing, communication and event management.

But most importantly, the real value proposition of Personal Online Brand, is that for the first time a REAL itinerary how to approach a personal branding process.

The usual thing is that the organizers of congresses are first looking for influential people and then setting the presentation schedules at the convenience of each. In this case, has prevailed the value content over the name. And the speakers are specialists in their areas and they have worked together before. They're going to complement their talks, not to repeat concepts.

How the Personal Online Brand Congress Works

Date and times

Monday 4 to Thursday 7 of May, 2020. 2 hours and 20 minutes daily, between the 9:00AM and the AM 11:20AM in Mexico schedule CDMX (16:00 and 18:20Spanish time h). 7 daily presentations of only 15 minutes with 5 added minutes of Q&A between the audience and speakers.


You can check the agenda here, in total they are 28 presentations. They start at personal brand self-diagnosis (self-knowledge), continue in the strategic area, with design of the value proposition and business model and end up in the area of communication, networking and measuring KPI's.

Who you're targeting

The Brand Personal Online congress addresses two audiences:

  1. Professionals who need to identify their value proposition, what makes them unique and valuable people. They need to strengthen their digital skills to move in an increasingly complex and changing world. They want to undertake, either within the company they work for or in a project of their own.
  1. Business who want professionals involved with the brand, eager to represent her proudly in real and digital environments; true brand ambassadors. Companies that need to retain their teams, and embrace a purpose and learn communication tools to reach the market more effectively. That translates into trust, sales, loyalty and talent attraction.

What it takes to sign up

Only two requirements are required to enroll in Personal Brand Online

  • Cravings for improve your career plan or the branding your company
  • Register and choose one of the three plans (Basic, premium and corporate) on the web with its corresponding payment gateway


From Mexico, Dominican Republic and Spain for the whole planet in Spanish speaking, and from left to right:

speakers Brand Personal Online

Alan Urbina and Nancy Vazquez, founding partners Integra Personal Branding Mexico.

Isaac G. Merino, digital business consultant QUIFER Consultants Dominican Republic and Helena Casas and Guillem Recolons project The Human Branding in Spain.


The main deliverable is the same live congress, between 4 and 7 of May, via an online platform whose features will be available to subscribers to the conference days before the broadcast.

In the versions Premium and Corporate will also be delivered free ebook Congress, a Certification and a user account to view the videos Congress (who will be in private mode) exclusively after the event.

In the case of the Corporate program, it is also included for companies a webinar ad hoc for each few weeks after the congress to resolve specific questions about the company sector. In addition, those companies will get special conditions in the procurement of programs of executive branding, employee advocacy programs, corporate storytelling y employer branding.

Organization and contact

Anabel Ferreiras, partner and director of Quifer Consultores, is the one who organizes the Personal Brand Online congress from Santo Domingo, Rd. Anabel is also the alma mater of the MADI congress and of the Branding Week RD.

The broadcast is managed from Mexico for everyone with the live experience of the Integra Personal Branding team.

For any questions or needs related to subscriptions, please contact Anabel at the post office or by Whatsapp to your number +1 (829) 694-8080.

The black pill is ready

It only requires professionals and nonconformist companies, eager for progress. And let them understand that OFF and ON have already been cast in black, like the end of the movies. All yours, here's the door:


Stock Photos from Puhhha / Shutterstock

It's happened this week.

#BeyondCaos a new edition of TEDx Eixample, this time virtual

Success. More of 750 connected people, with peaks of 260 people and averages of 20′. I didn't know that was good., but the technical manager of the broadcast, Jordi Talleda, founding partner of Linka and the event's unique sponsor, certified it.

Culture, Environment, education and innovation after Covid19. These were the topics covered by the four speakers in very brief talks but of extraordinary quality and better message. Their responsibilities were:

  • Pepe Zapata: Director of TRESC, Community of Culture. Expert in cultural audiences.
  • Alejandro Valdovinos: Telecommunications Engineer, Participates in different clusters related to Energy Efficiency and Sustainable Mobility
  • Eva Forcadell: Neuropsychologist, specialist in neuroscience and education and founder of Memory library.
  • Juanma Freire: Head of scientific affairs at Ferrovial. Physical, Musician, passionate about the sea, dad and open innovation driver.

TEDx Eixample Beyond Chaos

Soon the videos will be available on the TED channel. I'll hang them here and let my blog subscribers know.

podcast: Personal brand: A Service Attitude

This week I was interviewed by my colleague Fabián González for your YouTube podcast and video. We talked about the personal brand as a service attitude to others.

Maybe the bio I have on my Twitter profile: “S.XXI shoe cleaner version, helping other people to shine” it will influence you to place the title. The truth is, I enjoyed your interview., is a close person and, definitely, one of the personal brand reviews. Here's the version in Spotify podcast. And here's the video:


Podcast on reputation crises

My colleague Rayko Lorenzo, teacher and great digital marketing expert, me “Bundled” to participate in the talk of Entrepreneurs Factory, by Radio Las Palmas. It was great the talk with Carlos Jimenez and Presen Simon together to Rayko. The linchpin of the talk was the crisis of reputation, especially online reputation.

talk radio the palms

I invite you here to see the podcast about reputation crisis. Have a nice week!

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
See all my publications
0 replies

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website