Mark package as a value proposition does it work?

I hope you're not offended by the expression. “mark package”, but it's an easy-to-understand metaphor. Sometimes cotton cheats, and if not ask the men's underwear photographers (also female).

In some social networks it has become fashionable to associate the name professional position with the number of followers, Contacts… In other ways,, contacts set up the value proposition.

If you believe that on networks like Twitter, Facebook or Instagram you can't fool anyone, Wrong. True, followers are official and in sight, but they may have bought them. There will be many, but more fake than a blogger's breakfast (I apologize to those who had healthy breakfast before they were bloggers).

In professional networks such as Linkedin limit public information to early 500 Contacts. BeBee, on his side, doesn't put limits on each other's followers.

The question I ask myself is does it work to mark package? I have several theories, choose the one you prefer.

Tell me what you brag about and I'll tell you what you lack

Linkedin especially seems to some people who have more than 500 contacts annoy them not being able to show their package. our, against, I think it's great news, because that allows me to value people so they can give me, not because of the size of your network (your package).

I also find it interesting that the commercial influence meter of this network, The Social Selling Index, be personal, no one else can see it. Before the indiscretion Klout and similar, Linkedin challenges you to self-beat, not to make careers with others.

The downside of Linkedin is that one can put in his professional title things like “Consultant and Coach. More than 15.000 Contacts” and prove a falsehood, maybe they're no more than 501 Contacts. Since there's no way to know, should we take it for good? And I'd say more, Matter?

I'm not saying you're lying., although some do. But maybe there's some affective deficiencies

A few days ago I was trying on this blog the feeling Matrix of the project only the best part of our personal brand, that showcase effect that doesn't show the miseries of personal backroom. Success sustained on a castle of cards

I'm not a psychologist, but from the little I've read about it there can be an affective lack that compulsively drives us to show us over and over again. With the aggravation of the more time we spend on social media, the worst we feel.

You're a networker, I can understand that

There are professionals whose modus vivendi is to organize networking meetings. Logically, the larger your professional network, more effectiveness will have their communications. And not only that, more credibility will offer their customers… I agree, but does that justify placing a number on your professional title?

At the dawn of networking, what we can find on Linkedin and on many social networks are those known as professionals Multilevel. Unfortunately they use the term networking with a different intention, what they call online business and that is often based on pyramidal structures not always transparent.

You want to be influencer, your income depends on your contacts

Ask yourself if it was the egg or the hen before. Is it “Want” Be influencer or that's the consequence of your actions? I'm clear about it., even if you want to be influencer you won't make it if you don't offer something of a unique value, tangible or not, but unique. Youtubers, Igers (Instagram's), Bloggers with communities of hundreds of thousands or millions of people, haven't decided to be influencers, have come as a result of a disruptive value proposition.

Few influencers have become it by showing package, maybe no one. I remember an excellent post from Celestino Martinez title how much is the kilo of influencer going? ironizing about the commercial use of this figure.

Marking package could be limited to a value proposition on market X

If you're into the porn business, size matters, And you have to show it, cotton-free.

You can also show package to argue a value proposition. For example: my playboy Guillermo Matía has a clear value proposition: trains management skills to achieve extraordinary results. But as part of the guarantee of his proposal explains: “I have successfully trained more than 1.000 Managers”. There is great.

At the end, it's about not confusing the steak with the potatoes. In the case of my playboy, he wants to be found and positioned as an expert in management skills. The numbers support, but in many cases they are ephemeral or manipulable. Value proposition rests on anti-seismic foundations.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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