The tremendous impact on various social forums that are generating this new twist to the marketing (#marketinghumano) It was in a predictable way, although it is still surprising ease and enthusiasm with which this proposal is being assumed that rather than change the view that the new marketing has the new market it aims to change the approach itself. This is; overcome the marketing concept of company / product / consumer / person into a new dimension person / person.
Construction and development personal branding It has a lot to do with this new scenario. Personal brands with values strengthen social and economic relations.
This implies that people become aware of their brand value, not as a product or client. The difference goes far beyond the lexical. The difference is the emotional authenticity.
I can make a product and provide it with emotions. It's really easy, that's what advertising. It is an inanimate, unable to communicate Leg. Arguments and advertisers communicate by him or brand.
But when we talk about people talking about particularities, life experiences, sensory and emotional. It is pure reality.
People build their brand from values, skills and differences. And a promise of value based on trust. Trust is something of an accepted hypothesis on the future behavior of the other.
What role does trust in human marketing?
The role of trust in human marketing is bidirectional. It is home generator but also receptor.
The first creates a system of interactions where my brand, my values, my skills and my differential arguments act creating an environment of respect and cordiality to govern the personal and professional relationships.
The second confidence returns received and acts as catalyst relations.
This relationship marketing, between people and values, human marketing, Confidence needs to be viable and practiced.
It generates credibility to convey your value promise. It generates confidence to predict satisfaction. Satisfaction used to amplify and extend its model.
Leaving aside the functionalism of this proposal we can say like other authors that trust is the basis of all institutions, and also acts as contrast power, forcing him to conform to our own expectations.
Loss of confidence usually comes by emotional exhaustion. This occurs when our value promise has not met expectations in shape or expected time. And you know how hard it is to recover.
Do you believe in the power of trust? Do you believe in the Human Marketing?
- Ideas are great, but their execution is everything (and seniors are very good at this) - 19 October, 2019
- Trust, training, technology: three keys to corporate personal branding - 11 October, 2019
- Is there a recession coming? It's the best time to stop being a white mark - 4 October, 2019