Are we born under the brand of racism?


Today was held the annual meeting of volunteers Alta Health Foundation, in which four years ago collaborate. Although surrounded wake of snow, an encounter is essential to restore faith in the goodness and people, I did not so I thought twice and I attended with pleasure.

Some believe in spirits, others celebrate religious rituals and others turn to yoga. They are good recipes. But after having tried many things, I find nothing as comforting as a volunteer in relevant project. In the case of “my” Foundation, the mission is welcome children and their families in situations of vulnerability and risk of social exclusion, and accompany them in their socio-educational processes to, in a pluralistic environment, become active members shift toward a more cohesive and just society. That's nothing. My concrete collaboration has been during the first two years teaching Castilian to groups of adults, and in the last two years I am working on communication equipment.

At the meeting, they have attended 36 people (of 55 Total volunteers) many issues have been addressed, but the core was the identity. There has been talk much about the misconception that a person, a boy child of immigrants, You can have two identities (the home and host country). The child will have an identity, with a very large component of the cultural wealth, but one.

The meeting had centered on the issue of a video I beg you see, Is absolutely Awesome:


After watching this campaign against racism Mexican, We came to a first conclusion: Racism is not something innate in man, It's a cultural thing, fostered by education and family.

The question is how you can fight it?

ideas, with patience, with volunteers, with media. Many things, unfortunately, not many. As teamwork we have had to deal with a case of complex cultural shock:

A girl in Bangladesh, Secondary 2 student at a school in Badalona 13 years old , It has bad grades. The Foundation will help to strengthen studies, but the basic training is insufficient for the child to catch up with their peers. The girl's father says that if the girl does not approve marry a cousin.

How about?

Stories like this are everyday Foundation, a challenge for managers and volunteers who work there.


About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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