Networking 02 / Never eat alone

Leo Amazon and several blogs the following critique of the book “Never eat alone” of Keith Ferrazzi:

Keith Ferrazzi is the youngest partner in the history of Deloitte Consulting and founder of the consulting firm Ferrazzi Greenlight. In the book, the author tries to differentiate itself from the classical techniques handshake and business cards rain.

Unlike other authors, Ferrazzi has an army of contacts that help you achieve your purposes just by moving a finger. In fact, durante todo el libro insiste en que tener esa red de amigos le ha costado hacer más favores que recibirlos, sometimes working for free for nothing.

Ferrazzi nos cuenta su experiencia desde el punto de vista de alguien a quien le cuesta hacer amigos. To Ferrazzi be breaking the ice is complicated, recordar los nombres de las personas a las que conociste en aquel evento es complicado, mantener las relaciones es complicado… pero hay algunos “truquillos” por ahí que facilitan la tarea.

Ferrazzi habla del networking como un proceso natural. De hecho menciona que nunca ha asistido a un evento de networking porque considera que las relaciones se forjan no sobre intereses comunes, but between common passions. Uno hace un esfuerzo extra por aquel a quien considera su amigo (con quien comparte pasiones) and not by a known (who only joined her interests).

It seems an interesting insight into a defense of offline relationships.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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