Networking 05 / Smile!


Smile, please. This is a simple and basic principle Personal Branding, and many people skip it.

Nobody likes to do business with someone who frowns. It is easier to establish working relationships with someone who says good morning with a smile.

This basic rule was created in 1936 by Dale Carnegie in his book How to Win Friends and Influence People, but trust me, still in force.



Photo by Joanna Nix on Unsplash

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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2 replies
  1. Celestino Martinez
    Celestino Martinez says:

    Pero sonríe primero desde el interior y deja salir esa sonrisa al exterior porque casi es mejor un ceño fruncido que una sonrisa falsa.

    In the book 59 seconds, de Richard Wiseman, que aborda tópicos de la autoyuda enfrentandolos a experimentos científicos, hay un capítulo que se llama La felicidad es un lápiz.

    Dice en él que se pidió a dos grupos que leyesen una tira cómica. Un grupo debía sostener un lápiz en la boca sosteniendolo con los labios y el segundo lo debía sostener con los dientes, sin que sus labios tocasen el lápiz. Para esta última acción, lo más sencillo es sonreir. Well, a los que sonreían les hacía más gracia la tira cómica y se sentían mejor que los del ceño fruncido.

    También se pidió a dos grupos que hiciesen una suma de números: unos frunciendo el ceño y otros sonriendo. Los que sonreían pensaban que la operación era más sencilla.

    Thus, sonreir siempre es una buena inversión.

    a greeting,
    Celestino Martinez.

    • Guillem Recolons
      Guillem Recolons says:

      Gracias Celestino por enriquecer este post de manera tan sobresaliente. No conocía el experimento de Wiseman, pero corrobora todas las teorías que anteponen la sonrisa a cualquier acción.


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