Although I don't have the honor of meeting Patrick Renvoise, expert in neuromarketing, I completely agree with your statement: we are not what we promise, we are what we demonstrate. I do not intend in this post to theorize about neuromarketing, that's what specialists are for. But the statement that titles this article deserves a reflection from the perspective of personal branding.
In all consulting processes personal branding there is only one thing beyond our control: The Execution of an action plan. I can advise a person to write about a certain topic to convince a certain audience.. But I won't be able to write for him.; Yes, maybe I'll do it early in the process., to animate, to show that writing is not so difficult. But what has been written, in the long run, would be devoid of Authenticity, would be false.
When a president of large companies issues a speech, your personal brand is present. The same goes for a political leader; you can let yourself be advised, but in the end the discourse has to trace its mark. Otherwise it won't be credible, at least in the medium term.
As much as we help someone define their proposal, Your Message, eventually that promise needs to be demonstrated by the issuer.. Let's remember that, in the end, everything is known and the masks end up showing what is behind.
The conclusion cannot be otherwise: personal branding doesn't work miracles, in the end everyone has to be responsible for complying with their plan. A doctor can help you quit smoking, but it can't get you to quit smoking physically, that action belongs to you.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.