I want emotions

I do not want you to be perfect, I want emotions

If you've read any of my post previous, as you may have noticed that music is one of my great passions. From an early age he was already aware of the latest hits and all my life music has always accompanied me on most of the activities that have been addressed.

That is why, occasionally, I fall into nets shift talent show, as "The voice" or "Number one", and almost always I find something to do with personal branding and many lessons to learn.

Both "The Voice" and "Number One" begin with a casting in which each contestant has just over a minute to convince the jury of their potential, although in each case the starting point is different, and this has much to do with two of the most common ways that a potential customer will meet and assess whether you are the right person to hire your services.

The first impression

In "number one" the first impression is critical. Possibly, an important part of the jury's decision is taken even before the contestant has sung the first note. In this case, poise will be valued on stage, credibility and coherence between the elements that make up the image of the artist. After, vocal and stage performance will have to confirm or exceed expectations created.

This case is equivalent to a potential customer you know at a meeting, networking event the un, even, in a talk. As in the contest, the first impression is decisive for everything that will happen later can be credible. In those first moments will transmit vital that consistency and reliability and, for it, your appearance will be crucial, nonverbal language and media to support this perception: business card, dossier, etc.

In these cases, The main objective is to prevent any distracting elements client or generate negative feelings: insecurity, neglect, unprofessionalism, etc.

Your art excites me

In "The Voice" Casting is done with the judges back to the artist, so the only element involved in the jury's decision is the vocal performance that it offers. In this case, the artist must take stock of their limitations and strengths to play its cards so they get to convince the jury that is the best choice or one of the best. To this end, it is essential choosing a song that borders these limitations but, at the same time, allow them to take advantage of their strengths.

The important thing is that the interpretation emotionally impacting judges. And is that, although it may seem illogical, a performance with a lot of technical implementation level need not be a winning performance. In fact, the jury selects interpreters who have detuned promptly but who have contributed their personality to the song, who have managed to convey emotion and honesty.

The equivalent of "The Voice" personal branding occurs when a potential customer knows you through your blog. In this case, It is very likely to have reached a particular article through a Google search and, possibly, after reading some other articles related to your search but, as in the contest, that will not be chosen higher technical level but which manages to offer a better solution to their problems.

And this is achieved in the same manner as in the contest: Knowing your customer, knowing your strengths and weaknesses and manage them to excite your client. Possibly, perfection has much less to do with the excitement of your client with empathy, the passion, honesty and, very important, consistency you transmit.

I do not want you to be perfect, I want emotions.

Cover Image of SIA by Future Flash Agency Shutterstock.com


About me Celestino Martinez

Celestino Martinez is a consultant, former, lecturer and director of retail marketing at Flow The Retail Partner. After accumulating a great experience for more than 20 years in many areas of the world of retail, It has specialized in the areas of retail marketing and experiential marketing.

As a consultant working with brands and retail distribution companies and in his role as trainer collaborates with numerous universities, business schools and institutions. It is also required as a lecturer and master of ceremonies for both professional events as companies working with the retail sector.

His personal blog won the Gold Award for Best Marketing Blog 2012. He also writes professional marketing and retail publications in Spain and Latin America and has authored several books.

See all my publications
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