It's not about the number of contacts, it's about how we interact with them

In our personal brand management, quantity is often mistaken for quality.

Es cierto que el networking se basa en propabilidades, and the higher, Best. Although it is also true that we are in the age of affinities, personal segmentation, one-to-one, And, in short, of the Customization. Have 5.000 contacts in Linkedin es muy interesante, pero aún lo será más si dividimos ese patrimonio en grupos afines (Consultants, Managers, pensadores, Journalists….) y nos dirigimos a ellos de una forma más afín.

Tanto en Facebook como en LinkedIn, Plaxo, Viadeo… la caza del contacto se convierte a veces en un sinsentido. Puedo entender que un candidato político necesite una base muy amplia deFriendspara desvelear su agenda, sus pensamientos y sus propuestas. Tal vez el problema resida en la nomenclatura “Friends”. No niego que pueda haber alguien con muchos, muchos amigos. Pero esas cifras que vemos a menudo de 5.000 amigos son irreales. En nuestra gestión de marca personal, a menudo se confunde cantidad con calidad.

Twitter's case is somewhat different, ya que ahí es posible “Follow” a personas por lo que piensan y lo que escriben, no por nuestra relación con esas personas. Twitter, In addition, ofrece en su interface la posibilidad de crear grupos por afinidad. De modo que, según el estado de humor del momento, a uno le apetece leer cosas de “coach”, of the “Political” or “futbol”…

Twitter offers the possibility to create groups by affinity

Deep down, la gestión de contactos online no debería distar mucho de la offline management. Cuando uno crea una base de datos, siempre hay un campo que define el sector. Esa es la clave de la personalización. So that, no se trata de la cantidad de contactos, it's about how we interact with them.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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