personal brand name

Your personal brand name: how do you want to be recognized??

One of the mistakes I've made, listed on my extensive CV error is the fact that I've not been using always the same personal brand name. That is what is known like "beating around the bush".

What is the personal brand name?

It is the name by which we want to be found and recognized, both in real and digital environments. It can be a real name, A nickname (nickname) or a combination of both.

The most important thing is regularity. You bet what you bet, keep it in time.

The two brand assumptions

The easy assumption is that you have a unusual name, like mine, unique. I say it's easy because here logic cries out to use your name and surname as a personal brand name.

The most complex assumption is that your name and surname are very common. Just look up your first name and first surname ((in quotation marks) ) in Google to see how many results appear. Most important, how many of those results correspond to you.

In this second assumption, you can create a nickname, ideally related to your value proposition. The key here is that your value proposition must be strong and sustained over time.

Examples of personal brand name redirected

We started with the wrong name, and is never too late to fix it:

  • I started with the brand lateralconsulting, now my brand name is GuillemRecolons, and I hold the same in my web, social networks…
  • Andrés Pérez Ortega started with the web, and corrected a few years ago to his own name In social media, nevertheless, It works with other brands such as @marcapersonal on Twitter…
  • África Lucena began with unaideabrillante on her website and her online profiles and now she uses africalucena on her site and all her social profiles.

In all three cases, it's about unusual names (For Andrés, with the second surname), so it was unnecessary to resort to other brands.

The general advice is that it is easier to associate your name to a concept that a concept to your name. Thus, in case of unusual names, keep using them as personal brand names.

Examples of personal brand name with a nickname

If your name is common, you can resort to other solutions, as have done these professionals:

  • Alfonso Alcántara. Known as Yoriento, both its web and social networks
  • Pedro Rojas, @seniormanager alias on social networks, but keeps its name in its web
  • Álex López, alias @retailmeeting in social media, also keeps his name on his web

These cases are advisable with very common names, and here, as I said, as I said, the key is that the nickname must be consistent over time. If Alfonso ceases to be counselor, his nickname lose sense.

The issue of influencers is another matter. These professionals create a character, and therefore a name-brand commercial and mask. El Rubius, La Vecina Rubia, Auronplay ... they are what we know as artistic name. It has very little to do with personal brand, is brand character.

How do you want to be recognized and found?

Here's another question. Many people do not know your name or your nickname, but they look for the skills you have. Are you ready for that? That's called the personal brand SEO. It's about positioning one or more keywords that lead potential customers or other stakeholders to your website.

This is the test of truth. I must warn you it is very difficult to appropriate a keyword without own platform (web, blog…) and remember that social networks are not ours and there indiscriminately compete with thousands of people.

Some years ago, I decided it was important for me to position three keywords in Spain: Personal Branding Empresa, Executive Branding and Employee Advocacy. That is not based solely on a question of will, but to address the issue professionally, and above all, be very very very persistent.

So far, I have the top position in Google with Personal Branding Empresa and with Executive Branding, and with Employee Advocacy programs I have been advancing position from 54 (Google Page Six) to 7 actual (page 1).

You see, yes, personal brand name It is important, but it's not everything.

Girls image by Dean Drobot on

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner Soymimarca, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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8 replies
  1. Cristina Trullén
    Cristina Trullén says:

    Good night Guillem,
    Follows you for a long time, Now I use more Instagram are all 2 xxss very different.
    I found the article to see your story and I've sent a message ?.
    All topics interest me very #marcapersonal.
    good article!! I am Cristina Trullén LinkedIn, Instagram And I ctrullencla Fb twitter and email. I have a profile of a cook Ig @crisdetrasdelosfogones
    Build time and persistence is #marcapersonal.
    Good night
    Thank you for your post

    • Guillem Recolons
      Guillem Recolons says:

      Hello Cristina! Thank you for your feedback and write. Nothing is forbidden naming, with power profiles can have different names. In fact, One problem is that names are often busy on Twitter, Instagram is, or domain names. now, said this, it is easier to find someone by name. Hello!!!

  2. Patricia
    Patricia says:

    Hi Guillem, well look, in my case, My name is quite common, Patricia Sanchez, So I decided to use the “with p people”. So I have it on Twitter, Linkedin while I continue with my full name: Patricia Sanchez Moran. And now that I'm considering making my web, I have doubts…What would you advise me?
    Thanks in advance

    • Guillem Recolons
      Guillem Recolons says:

      Hi Patricia!
      In your case, yes, “with p people” It is a trademark. The brand will accompany you to the end really is Patricia Sánchez Morán. Anyway, after the experiences I explain in the post, would reserve the domain It is free and will only cost you 10 €. Once inside the web, You can put a logo “with p people”, but do not hesitate, Your brand is your name. I hope I've helped.

  3. Peña Flor visual marketing
    Peña Flor visual marketing says:

    Hi Guillem, muy buen artículo ??

    I tell you, I use for my domain Florpeña, with ñ including incidentally, porq q really wanted and so it was not Florpea or Florpeña.

    On the other hand, my name leads a famous and controversial Argentina, so at the end for positioning I've been using Visual Marketing with Flor Peña, and it worked me because although I have my name on first page of Google, compito on words with this actress and she has a bad reputation because it does not seem good position myself with my name for now, Moreover I'd rather be on the second page.

    Why not, q is important to analyze and focus this well to make sense of our personal brand.


    • Guillem Recolons
      Guillem Recolons says:

      Hi Flower. Have the same name as someone who drags bad reputation is complex. Anyway, in a case like yours, You may seek to appropriate a nickname yours but remember to print out another personality. For example, Peñaflor. You know that the page 2 of Google call “the desert”. A greeting and thanks for writing!

  4. Peña Flor visual marketing
    Peña Flor visual marketing says:

    Oh! Guillem, I was wrong writing something, I meant I did not want to be Florpea or Florpena (regarding my domain) Who would be pea or punishment? hehehe

    Rectified with new comment, porq I could not edit the previous.

    A hug,


  5. Ariana Ng'ang'a
    Ariana Ng'ang'a says:

    Hello Guilem,

    Thank you so much for the post. So, my real name is Emmah Nganga. However, i got the nickname Ariana in highschool and the name is very popular with 90% of my audience currently. All my social media platforms are Ariana Nganga. I want to create a brand that will outlive me. I’m just confused whether i go back to Emmah (which will confuse many people who are not even aware that Ariana is a nickname and does not feature in my official documents) or I just continue with Ariana as it is.

    Your advise is highly appreciated.



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