One of the mistakes I've made, and that are already on my extensive bug-making resume is not always using the same personal brand name. That's what's known in chaste terms as "to brown the partridge".
What is the personal brand name?
It's the name by which we want to be found and recognized, both in the real and digital environment. It may be a real name, a nickname (nickname) or the combination of both.
The most important thing is regularity. You bet what you bet, keep it in time.
The two brand assumptions
The easy assumption is that you have a unusual name, like mine, Only. I say it's easy because here logic screams to use your first and last name as personal brand name.
The most complex assumption is that your first and last names is very common. Just look for your first and last name (Quoted) Google to see how many results appear. And most importantly,, how many of those results really correspond to you.
In this second scenario, you can create a nickname, ideally related to your value proposition. The key here is that your value proposition must be strong and sustained over time.
Examples of personal brand name re-conducted
We started with the wrong name, we saw that we were wrong and corrected:
- I started with the brand lateralconsulting, now my brand name is GuillemRecolons, and I hold it the same on my website, Social media...
- Andrés Pérez Ortega started with the web marcapropia.net, and a few years ago he corrected to his own name andresperezortega.com. In networks, However, works with other brands like @marcapersonal on Twitter…
- Africa Lucena began with unaideabrillant on your website and your online profiles and now you use it africalucena on your site and all your social profiles.
In all three cases, these are unusual names (Andrew's case, with the second last name), so it was unnecessary to resort to other brands.
The general advice is that it's easier to associate your name with a concept than a concept in your name. Thus, in case of unusual names, better to use them as a brand.
Examples of personal brand name with nickname
If your name is common, you can resort to other solutions, how these professionals have done:
- Alfonso Alcántara. Known as Yoriento, both on their website and on their social networks
- Pedro Rojas, alias @seniormanager on social media, but he keeps his name on his website pedrorojas.es
- Alex Lopez, alias @retailmeeting in networks, it also keeps its name on its website alexlopezlopez.com
These cases are advisable with very common names, And here, as I said, the key is that the nickname is consistent over time. If Alfonso ceases to be a labor counselor, your nickname will lose meaning.
The influencers' issue is flour from another coast. These professionals create a character, and therefore a trade mask-name as a trademark. The Rubius, The Blonde Neighbor, Auronplay... are what we know as stage names. It has very little to do with the personal brand, it's character brand.
How do you want to be recognized and found?
Here's another question. Many don't know your name or what your nickname is, but they look for what you know how to do. Are you ready for that.? That's him SEO of our personal brand. It's about positioning one or more keywords that lead to potential customers or other stakeholders towards your website.
This is the proof of truth. I must warn that it's very difficult to appropriate a keyword without a platform of its own (Web, Blog...) because we remember that social networks are not ours and there we compete indiscriminately with thousands of people.
A few years ago, I decided that it was important for me to position three key words in Spain: Personal Branding Company, Executive Branding and Employee Advocacy. That is not just based on a matter of will, but to deal with the issue professionally, and above all, be very very very persistent.
So far, I have the top position on Google with Personal Branding Company and with Executive Branding, and with Employee Advocacy He ido avanzando de la leadership 54 (Google page Seis) In the 7 Current (Page 1).
The Dicho, The personal brand name is important, But it is not.
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.