morning news with personal brand

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How what began as a morning divertimento has become a web

The truth is that who knows me knows I'm a devourer news, especially in the mornings. I'm an early riser, So during my morning running I hear the radio, then the breakfast I read the press, Contrasto headlines from various newspapers and sometimes I even dare to TV if the occasion calls for it.

And after many years with that routine, I came to two conclusions:

  1. The news is boring
  2. Despite the above, Reality always exceeds the fiction (especially with regard to the mark Spain)

Thus, and especially because no I have the vision of a journalist, I took a few days ago the decision to write myself a brief preview of morning news headlines related to the mark Spain, but with some personal brand, Say a salt and pepper added for my readers to get one hand to know what is happening and on the other that your morning coffee is accompanied by three smiles to make the day more bearable.

The thing would not go more, so it published in a small circle of friends my profile Facebook. But three days later some friends, whose name will cite without one hair cut, I was encouraged to create a fixed section and to turn this into a blog. As the Italians say, We made it!

Those friends are Cristina Lastra, Celestino Martinez, Neus Fornells and Isa Fargas, provocateurs where there. And since I'm facilón, I go and I launched the blog:

The blog is goodmorningspain.com and it is already hung. I hope my friends provocateurs giving me a hand and, at least, subscribe to blog. If you also encounter a formula that can collaborate, I'll go for them.

Image: Verkami

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

I collaborate with Ponte en Valor, Brandergizers, Soymimarca, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, I participate in the Graduate Social Media of UPF, ISDI, EMBA IESE, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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