Nudge or the philosophy of push

Nudge bookIn a post 10 March 2009 we've already talked about philosophy “Nudge” (See Post). Here I detail another example of application of philosophy Nudge that appears in his book:

In Chicago there is a very dangerous curve that has already caused many accidents. One of the formulas that city authorities have found to move drivers down the speed has been to paint lines perpendicular to the road that are getting closer together as the curve approaches. The visual effect makes you think you're going faster and faster and the driver slows down, preventing you from taking the curve too fast.

curva chicago nudgeChicago has done something that it didn't cost him any money. Extra, and simply signaling with a different approach gives them a nudge drivers encouraging them to slow down.

The typical solution (in Spain, at least) easy would have been to create a new regulation, sow it all from radars, raise the fines or bet a cop, ultimately criminalize drivers and get costs to go off.

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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3 thoughts on "Nudge or the philosophy of push”

  1. I agree. It would be interesting to pass on this idea (or the whole book) to guys like Joan Saura, conseller of the Generalitat responsible for lining Catalonia for radars, signs of 40 Km/h…

    Reply
  2. Thank you Mertxe, thank you Joan. Maybe it's not a bad idea for me to send this post to traffic managers.. Let's see if that's what they're about to stop punishing policies and effectively reduce claims.

    Reply

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