Truisms about innovation

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Among the literature that I have taken vacation was a book on innovation that I recommended a friend, “It's all done” Pau Garcia-Mila.

I imagine that I will be one of the few to whom the book has not liked. It is extended by His Royal Highness Felipe de Borbon and the epilogue is another Felipe, in this case Felipe González.

Anyone who reads it will be clear that the author of the book is a genius. And it is. But not for writing the book but for inventing the eyeOS operating system, one of the key Cloud computing performance. I am a daily user of Cloud computing and I think it is the best that has been created.

In this sense, I will always be grateful to Pau for this creation, it has saved me a lot of effort.

I think the problem is in the book. to get started, institutional coldness of the prologue to our prince “places” too.

But the book itself is a compendium of platitudes about innovation bored and brings nothing new. It is clear that Pau and his partner came up with the invention eyeOS by chance, to solve a space / time problem. They need to leave your files on a virtual place not carry heavy hard drives up and down. So far so good.

But I think maybe I was wrong- that if you give a casually invention it does not authorize you to write about innovation as its had planned three-year process that has borne fruit. And the book is that, deja vu written a manual on how to give birth post an idea, develop and implement.

Among the things that have shocked me is the claim that all human beings have an almost innate ability to generate ideas. I have experienced not, there are people who, even he is taking forward all kinds of stimuli, They are not capable of creating ideas.

It is also true that many people blocking their ideas, which leaves no flow, and many other people using vertical thinking to override their own ideas.

Pau is a genius, but he is too young to know that not everyone has the same ability to generate ideas, analyze and implement.

the topicazo that no capital is required to implement a good idea also appears in the book. These statements offend, since many cases I know of ideas that have been turned off by lack of capital. Launch a new market idea without being sure that the next day someone will use giving much greater promotion is usually a business suicide.

If any of you who have never read about innovation, The book can be a good guide. If you had already read before on the subject, see that the same concepts are repeated again and again.

Maybe the book is, definitely, title. Perhaps because it reminds me of the great poem by Martí i Pol “Right Now” which closes with a “…Everything is done and everything is possible” (everything is done and everything is possible).

Finally, I do not dwell more. I recommend you enjoy the invention of Pau, but I can save you the book.

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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