Personal brand development is not unique to the digital environment
A few days ago I saw a video William Arruda which it interested me the use of a word almost forgotten today: The real world, also technically it is known as the offline world.
We could set an example. Imagine you're a marketing specialist and you have to give a talk about the importance of packaging in communication. this event, that may come 20 or 30 people, can become an excellent reinforcement of personal branding if the resources are properly provechan 2.0., becoming a fact in a virtual phenomenon.
Before the event begins, and we could draft a Press release and send it via email to industry magazines (in this case branding, graphic design, packaging) and also some more general support.
Then we could publish a post in our blog to publicize our virtual community our talk, and not only that: We could ask our readers to give us their inputs packaging on the environment, something that will enrich our presentation.
When the talk takes place, remember the organizers that we are interested in a copy of filming, because with a good editaje we have the same material in order to create small clips YouTube.
Definitely, an offline event can become a major event on the network without overexertion.