Puebla / PBExperience

As you do something, you do all. The 3-4-1 the # PBEX2018

The phrase “As you do something, you do all” It is Alan Urbina, co-founder of Integra Personal Branding next to Nancy Vazquez. Integra team has just organized the third edition of a # PBEX2018 (Personal Branding Experience) magnificent in his city, several times the Heroic Puebla de Zaragoza, in Mexico.

axiom: As you do something, you do all

So is. Our attitude determines our behavior, always. It is a great principle of self-knowledge, an axiom book. Alan was the importance of soft skills in his paper, and I prefaced our way of thinking and acting like the way we approach… What are these skills?

According to the Word Economic Forum, in its report Future of Jobs 2018, the 10 main labor skills are:

  1. Solving complex problems
  2. Critical thinking
  3. Creativity
  4. People Management
  5. Coordination of people
  6. emotional intelligence
  7. Assessment and decision making
  8. Service orientation
  9. Negotiation
  10. cognitive flexibility

Of them, Many are soft skills in our attitude (and not just our preparation) it's everything. Remember, as you do something, you do all.

3-4-1 What is the tres?

The three It is the third edition of Personal Branding Experience, known as PBEX2018 or PBExperience 2018. Born in 2016 in Brazil as an international event, of hand personal burner Daniela Viek. In its first edition, when I had the honor of participating, the format was chosen online. In 2017 attendance was in Sao Paulo. Y 2018, the third edition skipped the border of Brazil to spend in Mexico, with online interventions for subscribers.

What is four?

Four is a number associated with the magnificent city of Puebla, or if you prefer, Puebla de Zaragoza Heroica. Puebla withstood four times the invader, and prevented even the French will support the South troops in the Civil War of the United States. Pictured header you can see a panorama of the city, from 1,6 million but with a “big area” nearly four million.

General Ignacio Zaragoza was responsible for the French troops could not go to Mexico, hence the name Zaragoza. The original name was Puebla de los Angeles (Angelópolis), which he changed after the deed of general 1862.

For my three visits, I certify that Puebla, Besides, It is one of the world capitals of gastronomy. Come on, worth a visit, at least. What better place to host the PBEX2018?

And one?

One refers to the PBEX2018 He joined professionals from many countries: Mexico, Brazil, Colombia, Portugal, Spain, U.S, Uruguay and some more that leave me. But all were one. A family. Professionals who understand that together we can promote personal branding to make it an official competition. To introduce them to business schools, in universities, in companies, in the administrations… in people.

The content? They were a lot, Now the party is pending online, where the papers that could see the days are duplicated 9 and 10 November. In coming days wide this article with the main ideas that emerged.

Daniela Viek and Personal Branding Integra team do their job well. And you know, as you do something, you do all.

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Guillem Recolons
Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

I collaborate with Ponte en Valor, Brandergizers, Soymimarca, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, I participate in the Graduate Social Media of UPF, ISDI, EMBA IESE, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.
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