Television had us used to extroverted talents, people who move well in stressful environments, with lights, with audience, with the nerves of a direct.
Are there introverted leaders?
I had always thought that leadership was reserved for extroverts. He was the Swiss psychologist and psychiatrist Carl Gustav Jung (1875-1961) who propelled the notions of extraversion and introversion in his personality theories. For Jung, extraversion is the attitude that is characterized by focus interest on an external object. This assumes that the outgoing person is interested in the other when it comes to establishing a social bond and predisposes his or her encouragement for the relationship to thrive. Instead, introversion is the attitude characterized by the concentration of interest in the individual's internal processes. In other words, introvert prefers quiet environments, Simple, Minimalist.
Eye, don't confuse introverted with embarrassing. Shameful is one who constantly fears negative judgments.
What has happened since that famous "markets are conversations"?
Following the Cluetrain Manifesto of the 1999 (markets are conversations), The Internet opened its doors to the collaborative network, to an environment that allows people and businesses to communicate fluently and transparency from your to your, no hierarchies.
The blog allows you to communicate person to person, comment to comment.
The web 2.0, this movement, that starts with the forums and continues with the blogs and culminates with social networks, encourages people who hadn't even considered standing in front of a camera for some time to write, to throw slogans, Messages, Alerts. They dare to “get into conversation”. It's the introverts. His natural environment is the blog, the king of kings of social media. They also frequent some networks, but they're not very comfortable with Twitter (too many people). They are also not comfortable presenting their message in videos to Youtube. The blog, instead, allows them to communicate person to person, comment to comment.
I am often asked about whether or not to launch and maintain a blog: I'm a big supporter of this digital medium. But I highly recommend it to all introverts who have something interesting to say: will move like fish in the water.
Stock Photos from Macrovector / Shutterstock
Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).
Socio of Soymimarca's Integra Personal Branding, Brand Directory of Omnia Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting and Quifer Consultores.
I participate in various programs at IESE, ISDI and EAE, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.
My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.