Design: Ruben G. Castro para Personal Branding Lab Day

Finally a congress of Personal Branding with face and eyes!

Welcome to Personal Branding Lab Day 2015. More than a congress of Personal Branding

Which we took some time on this the Personal Branding we threw to miss an event like God sends bringing together the cream of the profession and open the door to experimentation among professionals, companies and students. I remember going with my partner Jordi Collell to a day a day which it was organized in Madrid in April 2010 about personal branding, but although it was a successful organization and attendance, the truth is that among 10 speakers only there was one who spoke knowingly of personal brand management: the sherpa, Andrés Pérez Ortega. That day was the germ that caused months later born Soymimarca, so I personally never forget. But having said that, It was not a Congress itself, and personal brand was still in diapers.

already 2011, in Valencia, we managed to reunite with Pablo Andres Perez Ortega Adam and hence the idea of ​​a conference on personal brand was conceived in uppercase sense, ambitious, theoretical and practical, interaction with attendees and international impact. For several reasons, and I assure you that Paul Adam has not stopped insisting, the idea was postponed until you find the ideal setting to celebrate. And the framework is here.

The final impetus to the organization of an event “properly” It has been the commitment of institutions, professionals and companies for personal branding. It has been a slow cooker, but with very good results.


During this time, between 2010 and today, great professionals have emerged: In addition to Andrés Pérez Ortega, Neus Arques and Oscar Del Santo, already they talked about this for years, an entire group from different disciplines was adding value to the brand: Own Pablo Adán says from marketing, Xavi Roca from the management, Alfonso Alcántara from HR, Arancha Ruiz from the selection of persons, Risto Mejide from our own experience and from creativity, Jordi Collell from coaching, Aléxia Herms from communication, Eva Collado Durán from HR and from 2.0, Ruth Rios from communication, Alfredo Vela from ICT, Paula Fernández-Ochoa from law firms, Cristina Mulero from HR, María A. Sánchez from Personal Image, Natalia Gómez del Pozuelo from his role as writer, Celia Hil from HR, Javier Zamora (including Ph.D.) from sports personal brand, Jane's Trunk from coaching, Santo Carmen from advertising, Francesc Segarra from psychology, Enrique Rueda from the humanist vision, Marta played from training, Fabián González from Colombia and international trade, (visit her site Andrea Vilallonga) from personal image, Helena Casas from the professional image, Diaz-Aroca emerald from science, a server from advertising, and many more that are there and we will soon displace all.

Personal Branding Lab Day logo


A big boost to personal branding comes from the hand of two people with faith: José Maria Carbonell, dean Faculty Blanquerna Communication and International Relations (Universitat Ramon Llull) and my socio Jordi Collell, that they were forcibly three years ago to create the first college graduate in Personal Branding and they got. They are two editions. There have consolidated great professionals like Fernando Rios from Venezuela, Ilana Berenholc from Brazil, Oianko Choperena from Donostia, Ruben G. Castro from graphic design (by the way, the creator Brand Personal Branding Lab Day), Ricard Pons from sales, of Pau Samo from sales and TED, Silvia Rios from HR, Laura Cabezas from fashion, Veronica Paredes Rivero from Mexico, Veronica Sanchez from Colombia, Patricia Dalpra from Brazil, Adriana Marins also from Brazil and very important, Anna Noguera, that has been the lifeblood of the organization Personal Branding Lab Day #PBLabDay. And here I leave to those who will finish this season, which are all in the event and hope you are noticed.

I know that the UNED and other training centers are also doing a lot for personal branding, although perhaps not considered the seriousness of the 35 credits ECTS Blanquerna Communication and International Relations. I can not overlook the summer course personal brand of UDL (University of Lleida) imparting Xavi Roca, nor the number of schools marketing training and leadership that have opted for this discipline.

Diamond cutters

In addition to professional “direct” and institutions, many other professionals and media have contributed to “diamond polishing” to evangelize and give power to a concept that is here to stay: Among the means I want to emphasize to Puro Marketing, with a Andrés Toledo which has opened a huge window personal brand, Expansion and Employment, with a Tino Fernández who believed in this from the first day, but also Direct marketing, The country, Forbes, La Vanguardia and many others who are devoting some good pages and reports to personal brand. In publishing we can not forget the effort Alienta (Planet) and Roger Domingo, which takes over 10 Titles published on the subject, including two essential “And you, What brand you are?” Neus Arques and “Expertología” Andrés Pérez. And among professional polishers, Personal Branding not be understood without the great experts in social networks, public relations, communication, creativity, in-company training, oratory, personal brand, protocol, TIC, starups, marketing experiencial, blogging: I do not fit the names, but there is Celestino Martinez, FRance Grau, Victor Puig, Cristina Aced, Elena Tecchiati, Juan Merodio, Antonio Nunez, Enrique Dans, Virginio Gallardo, Andrés Ortega, Alicia Pomares, Pedro Rojas, Maria Redondo, Pau Hortal, Manel Macia, Ximo Salas, María Gómez del Pozuelo, Álex López, Pablo Alonso, Joan Clotet, Pedro Vicente, Vilma Nunez, Yolanda Saenz de Tejada, Ana Carmen Moruga, Victor Candel, Isabel Iglesias, Cristina Díez, Olga Villacampa, Richard Walkfield, Lola Carrasco, Jose Castellon, Antonio Monerris, Branzai, Morillas, sum, David Ruiz, Virginia Guisasola, Francisco Alcaide,…

Of course, I shall not fail to mention that the diamond found, Tom Peters, nor many of his compatriots who helped build what is now known as the Personal Branding and brand management staff: William Arruda, Dan Schawbel, Brenda Bence, Hubert Rampersad, Catherine Kaputa and, of course, the great Alexander Osterwalder and his Business Model Canvas.


Many companies are betting big on personal branding and branding employeer, either external communication / internal (house, Hasbro, Banco de Sabadell…) as in the field of training of professionals, among which many companies in the Ibex 35 They are devoting a large space. Special mention should be me Infojobs Hand Jaume Gurt, who has understood the need for many professionals to be authentic, relevant and different. 12 million enrollees are no joke, so Infojobs has in his hands a great potential for the Spanish professionals become more competitive.

auditorio communication Balnquerna

Section of the auditorium where the staff will take Branding Day

Cuando, where, how, who

So far I have explained why such an event and those responsible have given wings to the flight of the personal brand. To find out who the speakers, managers roundtables, the protagonists of the workshops, the program, the places… I invite you to visit the site of the event, where you can also register at a reduced price if you do it before 15 of June. I only took two important aspects: 26 of June (all day) and 27 of June (morning) the Auditorio de Blanquerna Communication and International Relations (Barcelona).

A dream

My dream is that all the people mentioned here could participate in the Personal Branding Lab Day, but we would need a congress a week at least to accommodate talented. How would Adolfo Suarez (may he rest in peace), “I can promise and promise” in later editions correct absences. The question was put the first stone.

And Giraffe? What paints a giraffe in all this?

This is the “quizz” the event. I invite you to answer why you think the students graduate from last season and raised a giraffe image for these days.


About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

Want to see my TEDx talk?

Visit my site
See all my publications
2 replies

Trackbacks & Pingbacks

  1. […] our blog. As long as we pay the domain, the hosting and maintenance, that content will be there even if many of the links (as Klout or Storify) are already […]

Leave a Reply

Want to join the discussion?
Feel free to contribute!

Leave a Reply

Your email address will not be published. Required fields are marked *

Basic information on data protection

Head "William Recolons Argenter

Purpose »Management doubts and customer services

Legitimization "interested Consent

Rights "You have the right to access, correct and delete data, and other rights, as explained in the additional information

Additional information »You can see additional and detailed information on Personal Data Protection on my website