A video of Risto Mejide about personal branding titled “The importance of staff branding / Become a must“. Beyond the possible criticism, I'm glad that a person as public as the advertising Risto Mejide talks about personal branding. No doubt, it's an important speaker.
In the video, I'm attaching you, Mejide advances the contents of a conference on personal brand, which sums up 5 Points:
Find your Rarity (your difference)
Who upset that rarity
How to make that Trouble something inevitable
How to make rarity essential
How to be an unpredictable nuisance
There is no doubt that Mejide has been able to exploit its difference and that its personal brand is around the Controversy. It's consistent with that brand and that gives it credibility. There are other famous people who have placed their personal brand in the orbit of the controversy: Paris Hilton, the missing Jesus Gil, the president of Venenzuela Hugo Chavez, and many more.
When he talks about annoying, he talks about us Your personal brand, but one might wonder whether to annoy others -- a way of Notoriety Classical- is an adaptable brand by anyone. I explain myself. If my personal brand is that of a horny guy I must be consistent with that and do things that prove it. And I don't have to bother anyone..
He always shows up with sunglasses. Does that mean that hiding under a sunglasses is something that other people should do?. No, glasses is the brand of Mejide, But it may not be yours.
If by annoyance we mean to create a noticeable differential trait, then let's change the verb to “Highlight“. Edurne Pasaban hasn't focused its brand on controversy, but in the value of Effort and the Overcoming, that led her to conquer the highest peaks of our planet.
Where do I want to go with this reflection? What the strategy that is worth to a person may not be worth to all. On the one hand I am pleased that someone with thousands of followers helps introduce personal branding. On the other hand I regret that he intends to turn us all into clones of his.