23 reasons to get in value

23 reasons to get in value



Put in value is the culmination of a process of personal branding. There are many reasons for doing so, but at first 23 We have enough. I was inspired by ideas and insights of people who I follow and admire in this small but vibrant world of personal branding.

23 powerful reasons to get in value in a context of constant change


#1 Control

If you do not say who you are, They tell others what you are not (Ramon Freixa)

If you want your remote control of your life is important to manage your brand. The phrase of the philosopher and journalist Ramon Freixa You can not be more explicit. Look for your name on a sector guide and you will not find. You search on Google and leaves another person called like you with pictures of people who are not you. If you fail to communicate, you exist, but no one will find you

#2 Coherence

A Personal Brand must be solid, human, credible and authentic (Eva Collado)

One of the expressions that I love my good friend Eva Collado and author of Marca eres tú It is that without a plan go through life like headless chickens. Lighter and Graphic, Water. coherence, which it is not at odds with creativity, It is a basic slogan, and provides a solid personal brand, credibility, authenticity and humanity. It's not little.

#3 Differentiation

The distingues you the extingues you (J. Manuel Casado)

I usually say that in a world of more than 7.000 millions of people, differentiate themselves is not an option, is need. Why not, the phrase consultant and CEO of 2C Jose Manuel Casado requires reflection. And I add, besides the difference remember relevance.

#4 Management skills

Manage our personal brand is like a board of self (Raquel Gómez)

Tom Peters started talking about our Me Inc (something like YO, S.A.) in an already distant 1998. Recently, the lawyer, coach and personal branding specialist Raquel Gómez, author of How to sell your personal brand He has referred to our ability to be managers of ourselves, with our own board of directors.

#5 Reputation

Everything leaves a brand, what we do and what we do (one that I know)

Everything leaves a brand. What we say and what we are silent. What we do and what we do. The network does not forget, and there will always be someone willing to damage your reputation. Go carefully and dedicate yourself to build, to create value, to leave a personal mark reference and sincere, value. And do not forget that we can not please everyone, you also have to live with our intimate enemies.

#6 Service vocation

If you focus on you not leave footprint; your brand makes sense if you bring to others. (Andrés Pérez Ortega)

Perhaps one of the best reflections I have read is that of Andrés Pérez Ortega, friend and mentor, author of four major books on personal brand (the last, Personal Branding for Dummies). The phrase uttermost Daniel H. Pink in his comic The adventures of Johnny Bunko “it’s not about you”. And I add, personal brand is not self-promotion, or self-congratulation. It's about your value proposition to others.

#7 Impulse

The biggest risk you can make is not to risk. Dare and defeat your fears. (Paula Fernández-Ochoa)

Fear highlighting (Solomon syndrome). I fear change company. Afraid to take. Fear to fly. My personal favorite runner brander Paula Fernández-Ochoa He has broken their fears and encourages us to risk. Even at the cost of mistakes, to fail; in, being human. She is pure impulse, pure #vivircorRiendo.

#8 Initiative

Business undertaking is to make what you can do, not invent milongas (Alfonso Alcántara)

Bluntly. You can take advantage of what you do better than anyone, but hardly you become something that is outside your area of ​​competence gold. The great Alfónso Alcantara (@yoriento for friends), author of SuperProfesional and prolific blogger, it tastes good.

#9 Diffusion

If ideas are not shared, die. Not to keep them secret (Marta played)

Gone are the times when discretion prevailed in all professional fields. You have to give air to ideas, their own or others. It is a basic principle that I share with the teacher and doctoral candidate Marta played, a great brand advocate del personal branding.

#10 Recognition

The way: known, recognized, memorable and elected (Jordi Collell)

Self-knowledge is necessary before themselves known. And you need to be known before being recognized. But not everything ends recognition. There are professionals who respect but which I never embark. My partner and fellow Soymimarca battles Jordi Collell It is clear that we need a third key factor before being elected: be memorable, bring our values ​​to light.

#11 Connection

Communicating is not talking. To communicate is to transmit. (Arancha Ruiz)

How many ideas are able to retain a speech 15 minutes? He should strive to transmit, and that includes thrill, arrive, work on a relevant proposal, gesture, interest. many speak, few come. my admired Arancha Ruiz, author of El mapa de tu talento, knows very well that what we write or say only convey a fraction.

#12 Influence

No Personal Brand If you do not have the power to influence others, to make people change (Xavi Roca)

It's hard not to share this reflection Xavi Roca, a specialist friend on leadership and personal brand, author of Desmárcate. If we do not get a change in others, influence, Our goal will not be met. I have been to many inspiring talks and conferences. Many have left mark. But few have made me incorporate new routines.

#13 Discipline

Personal Branding is only suitable for those willing to take charge of your life and that requires effort, time and dedication (Ami Bondia)

Manage your personal brand is not read a book, attend a course or read 5 blogs on the subject. It is to define a plan with clear objectives. E implement it. Reminds us Ami Bondito, author of Un café con Chan, you must understand the failure as a learning experience, and if you believe in your dreams you must insist, insist to achieve. Pure discipline.

#14 Authenticity

I'd rather be hated for what I am than loved for what I'm not (Kurt Cobain)

I know, the phrase is something Polarizing, but it is real as life itself. also worth “Be yourself, other positions are filled” of Oscar Wilde. A few days ago I spoke in this blog Indeed showcase, to project a false image of success in social networks. For what? a lame man is caught before a liar than.

#15 Socialize

Share, but, treat others with kindness and respect. Hear, feel heard. To communicate, connect. Create. (Raquel Roca)

The author of Knowmads, future workers, Raquel Roca, insists: “these are the characteristics of the human being; we need to do, what makes us social beings and gregarious. What makes you please me, fall me well. What determines who wants to collaborate / work with you.”

#16 Attitude

The seller attitude is essential today. We have it ALL. (Ricard Pons)

No. 16 I book for good friend Ricard Pons, personal burner, personal seller speakers and excellent coach TEDxLleida. Personal branding involves a clear attitude sale. We all want to sell. But it is not about selling oneself (that others do better), It is selling what we do, our product. Actitud personal selling pura.

#17 Capitalize

Professional maturity, the best time to develop personal brand (Alicia Linares)

Not to throw in the towel. Some people believe that arrived to the professional maturity there is no time to take charge of our personal brand. Anyway, instead, I share the idea of ​​my colleague Alicia Linares. It would be foolish not to capitalize on a lifetime of experience, failures, success, people, achievements. It's never too late.

#18 Networking

Thanks to your personal brand will develop more authentic professional relationships (Fran Segarra)

Leave a mark of value attracts communities. As my partner says, friend and humanizing Fran Segarra, This is not only to attract numbers of people, but qualities, to generate genuine professional relationships. Networking is not based on all day drilling to the people, Attraction marketing is based on valuable content.

#19 results

The end of all personal brand is the conversion: who are passionate about what you're worth and to help others and get paid for it. (Jane's Trunk)

Who we kidding? We do not want mere recognition. we want action, see our income statement and current account improve good health. I share with my friend Jane's Trunk his bold choice: the first indicator of successful management of our personal brand is the result. Neither Klout or fans or other vanities.

#20 Dignity

What is not seen, does not exist. What you do not show, not worth. (Pablo Adán says)

A reflection that touched my soul is my good friend Pablo Adán says. Paul is a prolific author of personal brand (His latest book is a gem, The challenge). It argues that dignity is enforceable as a person, responsibly, seriousness and respect for oneself. And that social dignity, against others, It is earn the respect of those around you through your own attitude of respect for yourself. Nailed!

#21 Humility

If you do not know, Why do not you listen? Why not learn? Why do not you grow? (Elena Arnaiz)

One of my latest discoveries in people who build personal brand is definitely Elena Arnaiz. From his experience as a recruiter, their thoughts are brutal. Humility, the listening, knowledge park pride, axes engines are a focused personal brand. Humility is humanity.

#22 Trust

The world believes in who believes in himself (Francisco Alcaide)

We will not go anywhere without believing in ourselves. How can you expect others believe in us without having faith in ourselves? Excellent reflection Paco Alcaide, autor del best seller Learning from the best. And pointed more: today engines trust in brands and companies we are. People. all said.

#23 Memorabilidad

No emotional imprint no Personal Brand. Show yourself as you are (one that I know)

Life matters It was the conclusion of my presentation at the 1st Personal Branding Lab Day. The value proposition is not enough to connect. Explain who you are not. Missing a key link: your actions explain how you are. Postureo constant professional staff without a few drops of essence does not lead anywhere.


Three subliminal messages

I do not know if you've noticed. But in the text there are three subliminal messages:

  1. Today, 23 of April, St. George is, and was the anniversary of the death of Cervantes yesterday. Book's day. I hope you can take advantage of eleven books that I have recommended.
  2. Today is 23. And perhaps that is why I have come 23 reasons to get in value.
  3. Speaking of wear value, I have presented this week by Eva Collado and Fran Segarra Value Express please, a new format of one-day workshop (Saturday) to discover, plan and learn how to communicate your personal brand. Come on, put in value. In June they pluck the first workshops in Barcelona and Madrid.

Image: Shutterstock

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis Human Results and Quifer Consultores.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs at IESE and ISDI, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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19 replies
  1. Victoria
    Victoria says:

    Guillem, great post, for reading and action.
    Thank you very much for referrals / references.

  2. Claudio
    Claudio says:

    I really liked Guillem, simple and intense at the same time. It makes you think and that for a rainy Saturday at 8 in the morning when you wake up and the first thing is you something really cool.
    A hug


Trackbacks & Pingbacks

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