Is it about “posture” or explaining how we are?


  • From coloq. posturear 'act with posture', and this one Posture and -ear.
  • 1. M. coloq. Esp. artificial and impostada attitude taken for convenience or presumption.

In December 2017, The Rae decided to include the term posture in his reference dictionary. Social media had long invited us to think that on many occasions, what a lot of people shared was pure posture. It started with networks like Facebook, but things peaked with Snapchat, Whatsapp and Instagram. The difference is that Snapchat and Whatsapp are usually closed environments, whereas on Facebook or Instagram they can be public if you choose.


In a formation I shared with Helena Casas for students EXECUTIVE MBA from EAE Business School, emerged again a doubt that often arises:

Do we publish a photograph in which we practice a hobby is posture? The issue arose in explaining some of the advantages of exposing certain “Secret”, alluding to the Johari's window. Specifically, we exhibited three images on the screen: a girl doing sports stretches, two people playing chess and a volunteer helping in the dining room of a 3rd-year-old residence.

Our Values: Are they explained or transmitted?

This is a question whose answer can also be answered by the previous question. Our Values (Superpowers) are transmitted through our actions, Inactions, because of our behavior, our way of relating. Explicitly including our values in our personal presentation is complex:

“Hello, I'm disciplined, Empathetic, Patient, Solidarity”… Doesn't it seem a little forced, even posture? Isn't it better to prove it than to say it?

It's all about not cheating

An image of a person in a game of chess conveys a lot: Patience, Strategy, mettle, mental agility … But it must be real., un impossed, because otherwise we enter the posture. The bubble effect social media can be negative, as well as an over-exposure. But the worst thing is to deceive, impersonate who you're not, create a character. That goes against us personal brand, without a doubt.

Selfitis: Do you obey the excess of selfies to a transtorno?

Royal selfie. Saatchi Gallery 2017

That's what they say.. I was recently read in La Vanguardia “…when this action begins to repeat itself constantly and compulsively it should be defined as "Selfitis". This is indicated by the survey published in the International Journal of Mental Health and Addiction by researchers Janarthanan Balakrishnan and Mark Griffiths”.

I rather believe that the abuse of selfies is due to an attempt to satisfy “Fans” by some people with important communities. It usually happens that when they publish a self-portrait (selfie, especially), more likes that in an image, Put, of a magnificent sunset.

Posture or explain how we are

In short, I think that the exposure of images or videos that respond to our hobbies, passions if you hurry me, can be a good way to Show how we are. With resura, no abuse. And if it can be, with some elegance, Best. I like Instagram, I think it's a good Complement to networks like Linkedin (where we explain who we are) or a personal blog.

The problem, as Andrés Pérez Ortega commented in his post The Internet was Instagram, is that this network is our only vehicle for communication. There is not a single social network that covers all areas of communication, not even YouTube. And that's where I'm right., friend Andrew: nothing like a well-fed blog.

Railway selfie by Akiko Nuru on

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About me Guillem Recolons

Convinced that everything leaves a mark, I help companies better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (programs of branded internal ambassadors).

Soymimarca Partner, Integrates Personal Branding and The Human Branding, I also collaborate with Ponte en Valor, Brandergizers, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

I participate in various programs at IESE, ISDI and EAE, UPF's Social Media Graduate and UVIC, among others. Collegiate advertising, Master in Marketing. Humanities Degree Student.

My advertising DNA comes from 20 years in agencies: Time/BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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20 thoughts on "Is it about “posture” or explaining how we are?”

  1. I think he's quite right., by networks you can teach as you are but without lying. This posture thing really likes influencers, because they make money for it.

  2. I think he's quite right., by networks you can teach how you are but without lying and a lot of people don't know how to do it or don't want to, because if by social media you can teach whatever you want, why not give a picture “Improved” of yourself?. This posture thing really likes influencers, because they make money for it, what work not? make money by giving a fake picture of you.

  3. On social media you can choose whether to give a real or false view of yourself. There are influences that seek to deceive people into thinking they are a thing when they really are not.
    This is his way of making money, impersonate someone who really isn't.

  4. I think he's right.. It's not bad to publish, unused, certain shares, as long as you're yourself. If what you post is not real or authentic then it is posture.

  5. We are in a situation where we only care about the opinion of others, we show false ideas from us only to be able to be accepted by those around us and when it's time to let yourself be seen, are afraid to disappoint and not live up to society's expectations. It's sad to think that now, a simple photo is what will decide our mood and our motivation

    • It's something more complex than a simple photo. The difficult thing in these cases is always to find the right balance between underexposure (you don't exist) or overexposure (you're embers). Naturalism is on the rise, that would be a good strategy to follow. Thank you for participating!

  6. I think he's right. , on social media you can give a false or true image of you, usually if what you publish is not real is posture . Influencers most often take pictures or show something that in real life is not , they do it to gain fame , gain followers to be able to earn money or from there. I'm talking about most influencers , there are other kinds of influencers who upload it up to make people amused or just because they like what they do and find it entertaining. But most of them imply something that in real life is not like that .

    • Well, Joele, I differentiate the management of a personal brand, that should be based on authenticity, with the creation of a character, where that's where fiction comes in. Thank you for writing!

  7. Personally, I don't think posture is bad.. I don't think it's a way to attack people who use this practice to gain more followers, why in the end what are the followers? For me a simple number, but for a lot of people it's more than that, it's very important and, although I don't share it, I don't see wrong to be given the importance they see necessary to that number. If it's important to them they need the posture to find their goal and I think we all know that not everything on the internet is real and it's our responsibility to believe or not some lifestyles.

    • Think that a person who gets 1.000.000 of viewing your videos on YouTube can earn about $5,000. What gives money is engagement (Interaction) not the followers, but there's often a direct relationship. I think there are a lot of influencers who deserve what they earn because they bring value, for me posture is the opposite of creating value. Thank you for participating!

  8. I totally agree with the text. In my opinion I think we have to be ourselves at all times as the truth always comes out. And if we started publishing activities or lifestyles that we don't really have, our followers sooner or later would know the truth.

  9. I agree with the text. It's not bad to post any of your actions on networks., the problem I see when I invent or create false actions or things that happen to you, by doing this I see it as posture, or a way to try to get followers to the desperate.

  10. With the great rise of social media everyone is practically forced to have social media by social pressure. Some people use them simply to see other people's content, But others, like so-called "influencers", they use them to share their day-to-day. I don't think it's bad., In fact, I find it interesting and innovative, but the problem is that some brag about their luxurious whims or just post manipulated or fake content.

    • There's the problem. That a content, even if it's false, it can be inspiring for fans. Let's never forget that the word “Fans” comes from “Fans”, and those people retailly settle for the influencer's story so as not to break the magic. Thank you for writing, Alejandro!!!


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