Postureo Or explain how we?

Is about “postureo” or explaining how we are?

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Postureo

  • The coloq. posturear 'Act postureo', and east of position and -ear.
  • 1. m. coloq. Esp. artificial and impostada attitude taken for convenience or presumption.

In December 2017, Actually RAE it was decided to include the term postureo in the reference dictionary. Long ago social media invited to think that many times, what many people shared was pure postureo. It began with networks like Facebook, But it reached highs with Snapchat, Whatsapp and Instagram. The difference is that Snapchat and WhatsApp are usually closed environments, while in Facebook or Instagram can be public if you so choose it.

The doubt

In training I shared with Helena Casas for students Executive MBA of EAE Business School, it emerged again a question that often arises:

Publishing a picture in witch we practice a hobby is postureo? The question arose to explain some of the advantages of exposing certain parts “secret”, referring to the Johari window. Specifically, we showed in screen three images: a girl doing sport stretching, two people playing chess and a volunteer helping in the dining room of a old people's home.

Our values: Should we explain them or transmit them?

This is a question whose answer can also answer the previous question. Our Values (Superpowers) are transmitted by way of our actions, inactions, our behavior, the way we interact with people. To include our values in our personal presentation ​​is complex:

“Hello, I am disciplined, empathic, patient, solidary”… Does not it seem somewhat forced, even postureo? Is it not better prove it than just say it?

It's all about not lying

An image of a person in a chess game conveys much: patience, strategy, temple, mental agility … But it must be real, not imposted, otherwise we fall into postureo. The bubble effect of social networks can be negative, and also an overexposition. But the worst is deceiving, pretending who you are not, creating a character. That's against our your personal brand, without a doubt.

Selfitis: Is excess of selfies a disease??

userexperience

Royal selfie. Saatchi Gallery 2017

That's what it looks like. I read recently in La Vanguardia “…when the action is repeated constantly and compulsively it should be defined as "Selfitis". This is indicated by the survey published in the International Journal of Mental Health and Addiction by researchers Janarthanan Balakrishnan and Mark Griffiths”.

I rather think abuse of selfies is an attempt to satisfy “fans” by some people with large communities. It happens that when they publish a self-portrait (selfie, above all), they generate more likes than in an image, of, a beaultiful sunset.

Postureo or explain how we are?

Definitely, I think the exhibition of images or videos that meet our hobbies, passions, It can be a good way to show how we are. With measure, without abuse. And if it can be, with certain elegance, better. I like Instagram, I think it's a good complement of networks like LinkedIn (where we explain who we are) or a personal blog.

The problem, as Andres Perez Ortega as related in his post Internet era Instagram, arises when this network is our only means of communication. There is no single social network covering all areas of communication, even YouTube. And I fully agree with you, dear Andrés: there's nothing like a blog.

Railway selfie by Akiko Nuru on Shutterstock.com

#PersonalBrand Agenda

EKCadiz18#EKCádiz18

The 23 October in Cádiz I meet Andres Perez-Ortega, David Barreda, Eva Collado, Elena Arnaiz, in the second space Knowmads. We will talk about Personal Branding, Knowmads, Professional development and much more. It is open and free. It will celebrate the day 23 October, guys at 9:30 a 13:30. In the hall of the headquarters of the Confederation of Employers of Cádiz. Marconi Avenue number 37, Cádiz. Cadiz is facilitated by the Cajasol Foundation. Registration on this link.

 

 

 

About me Guillem Recolons

Convinced that everything leaves a mark, I help companies to better connect with their stakeholders through personal branding programs (personal brand management) and employee advocacy (internal brand ambassadors programs).

Partner at Integra Personal Branding and Soymimarca, I also collaborate with Ponte en Valor, Brandergizers,, MoreThanLaw, Noema Consulting, AdQualis and QUIFER Consultants.

As lecturer, participated in the Graduate Social Media of UPF and UVic, in various programs in ISDI, speaker at the IESE EMBA, among other. Advertising man, Master en Marketing. Grade student of Humanities.

My DNA comes from advertising 20 years in agencies: BBDO, J.W.T., Bassat Ogilvy, Saatchi & Saatchi, Altraforma and TVLowCost among others.

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