All professionals in the organization, with special emphasis on the speakers and those who have contact with external stakeholders.
The 70% communication budget is going away now what do?
The effectiveness of traditional corporate media has plummeted in recent years. Brands need to humanize, and thus they must have spokespersons of flesh and blood that emit confidence and credibility. They are closer than it seems.
Conference 30′ to 1 hour, both face format in-company, instead agreed or online webinar format
Understand that P2P environment (Person to person) more trusted than traditional media and analyze key strategies and tools to put that into an action plan