Ebook “Employee Advocacy: The power of the house's brand ambassadors”
This ebook “Employee Advocacy: The Brand Ambassadors of the House” offers a tour of the context, the benefits of internal brand ambassador programs for companies and participants, program contents and return on investment.
Ebook content “Employee Advocacy, the power of the brand ambassadors of the house”
- Prologue “Employee Advocacy…”, by Nancy Vazquez
- Advantages for the company and its professionals
- Contents of a program employee advocacy
- The return on investment
- When, How, Where, Who
Why is this ebook interesting?
Internal brand ambassadors transmit as no one else the Purpose, The Values and Messages of the corporate brand. Traditional advertising has lost steam.
But there's something more important: in a program of "Employee Advocacy" or brand ambassadors' momentum, everyone wins equally:
The organization achieves greater engagement in his communication, Greater Credibility, Greater Sales, Greater Reach of his messages, new channels sale...
For his part, "house" professionals manage to position their personal brand, become Spokespersons trustworthy, and also in what I call "emotional shareholders", improve their skills Self, of the Communication and competitions Digital.