The Black Pildora, ebook personal brand


Ebook about personal brand designed for professionals who are employed or self-employed, to help them create a strong value proposition and communicate it and achieve their goals

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This "The Black Pill" ebook is aimed at professionals who need to stand out in this new context, with fusion of the real and virtual. In an unstable world, Changing, Complex, Vertiginous... but of great opportunities.

The Black Pill consists of 28 short chapters full of practical tools for you to learn how to self-manage your personal brand pala achieve your goals and become a benchmark in your specialty.

Black Pill Content

Start with a tour from our Self, analyzing our personality, our competencies, the brand we think we have and the one we really project on others. From the real, the perceived and the digital, until we reach the personal SDFO, both the inmate (our weaknesses and strengths) like the external (threats and opportunities from abroad).

Continue with the development of our personal strategy, defining purpose, values and goal, before entering into the value proposition, business model, benchmarking and wording of messages

And it ends with Visibility, the tangible and visible part of our personal brand plan, analyzing audiences, off and online media, Branding, Content, productivity tools, key allies and monetization.