Personal Branding Program for the Big “Change makers” the makers of change
Executive Branding: Directivos que conectan
Mi consultoría de Personal Branding para directivos de empresa les ayuda a comprender mejor sus puntos fuertes, definir su propuesta de valor y desarrollar un plan de comunicación paralelo al de la marca. El objetivo es que sea percibido como un experto en su campo, logre un mayor compromiso con empleados y clientes y gane credibilidad como líder ejecutivo y portavoz de la marca.
Promoting the development of the personal brand of managers is a benefit for the organization and for the managers themselves. The organization achieves more effective and empathetic spokespersons, alignment of values, greater reach of communication and a very clear improvement in confidence towardsstakeholders.
On his side, managers benefit from an improvement in their self-knowledge, in-depth work on your value proposition, own brand management profile, increased knowledge of internal and internal communication tools and, Of course, greater visibility and in the medium term, a greater Recognition.
And the best, activate their cross-cutting leadership as changemakers or change managers, acting as an example to their teams.
VUCA, problem and opportunity
The program Executive Branding discusses the manager's personal brand in the current (and it seems that future) volatile environment, Uncertain, complex and ambiguous (V.U.C.A.).
One of the competencies of the 21st century executive is the detection of informal and cross-cutting leaders in the organization. These are professionals who do not have a certain responsibility, but they exercise it in fact and informally. They are the changemakers or future managers. The Executive Branding has a close relationship with the managing cultural change organization.